| Type | When does it go out? | Default |
|---|---|---|
| **Welcome** (*Hoş Geldin*) | A set number of **minutes** after a guest connects **for the first time**. Goes to each guest once. When you switch it on, only guests who came for the first time in the last 24 hours count; older guests do not get a mass message. | 30 minutes |
| **We Missed You** (*Seni Özledik*) | When a guest has not visited for a set number of **days**. It does not go to guests who have been away for more than 180 days. | 30 days |
| **Loyalty** (*Sadakat*) | When a guest visits for the set **th time**. Goes to each guest once. | 5th visit |
| Field | Meaning |
|---|---|
| Title and path | Under the title: "Send it, bring them back: automatic win-back campaigns". The path at the top (Home, Marketing, Bumerang) takes you back to earlier screens. |
| **Guests brought back by Bumerang** | "returned after receiving a campaign message (last 14 days)". Next to it the number of **messages sent** and **active campaigns**. |
| **Estimated extra revenue** | The formula under the card: "returns × campaign average check − coupon cost". |
| Chart subtitle | "Last 6 weeks: how many messages went out, how many brought guests back." |
| Page tour | Two steps on first opening: **Create a campaign** ("Create a new trigger campaign here: write your message, add the coupon and menu link.") and **Campaign card** ("Each card is a campaign: status, sends, clicks and returns. Click a card for details."). |
| Hints on the edit screen | The preview on the right and the tour texts are described on [Creating your first campaign](/books/bumerang-guide/page/creating-your-first-campaign). Grey examples in the boxes: "e.g. SWEET20" for the coupon, "e.g. 350" for the average check. |
| Details: subtitle | "Campaign details and delivery records (last 200)". Under the gain card: "The gain is an estimate: number of guests who returned within the return window × the average check you entered, minus the coupon discount cost." |
| **Sends & returns** chart | Last 6 weeks: weekly **Sent** and **Returned**. With no sends it says "No messages sent yet". |
| **Return per campaign** | "Which scenario earned how much?" Each row shows messages, returns, status and extra revenue. |
| "No campaigns yet" | Shown when there are no campaigns: "Set it up once and let guests return on their own. Pick a ready recipe, fill it in, and go live." Press **Set up →** on one of the recipe cards below it. |
| Details: **Estimated gain** | Calculated as "returns × average check"; the discount is deducted for coupon returns. If the average check is empty it says "For a gain estimate enter the average check amount". |
| Details table | Columns: **Date**, **Phone** (masked), **Source** (Wi-Fi or Hotel), **Channel**, **Status**, **Delivery**, **Clicks**, **Returned**. With no sends it says "No deliveries yet." |
| Status badges | *Pending* (queued), *Sent*, *Failed*, *Clicked* (the guest pressed the button), *Returned* (the guest came back within 14 days). |
| Delivery column | On WhatsApp *Read*, *Delivered* or *Not delivered*; on SMS *Delivered* or *Not delivered*. If the operator has not reported yet, the raw Turkish status (for example "gonderildi") is shown. |
| Custom URL warning | "With a custom URL the coupon cannot be linked to a menu: that menu is not your Useroam menu, so discount settings are not saved." If the button link is your own website, the discount settings are not used. |
| Scope selection | If the scope is **Selected categories** or **Selected products**, pick from the list ("Select if the scope is category/product (Cmd for multiple)"; Ctrl on Windows). Categories are marked "(category)". "Guests arriving from the campaign link see discounted prices on the menu (original struck through)." |
| Warning | What to do |
|---|---|
| "The campaign name cannot be empty." | Give the campaign a name. |
| "The business name is required in the message. Please add the |company| placeholder." | Press the **Business name** tag under the message; the sender must be clearly visible in a commercial message. |
| "The message uses |link|; fill in the Link field or remove |link| from the message." | Choose a menu in **Button link**, or delete the link tag from the message. |
| "You used |kupon| in the message but the coupon code is empty. Enter a coupon code or remove the |kupon| tag from the message." | Fill in **Coupon code**, or delete the tag. |
| "Error: …" | The save failed; read the message, refresh the page and try again. |
| Recipe | Sentence on screen | Default |
|---|---|---|
| **Hoş Geldin** (Welcome) | "Send this message … minutes after a guest connects **for the first time**." | 30 minutes |
| **Seni Özledik** (We Missed You) | "Send this message if a guest has not visited for … days." | 30 days |
| **Sadakat** (Loyalty) | "Send this message when a guest visits for the … th time." | 5th time |
| Tag (button) | Added to the message | What happens at send time? |
|---|---|---|
| **Business name \*** | `|company|` | Your business name is written. Required: "The business name is required: the sender identity must be clearly visible in a commercial message." |
| **+ name (if any)** | `|ad|` | The guest's name is written. "Not collecting names is fine: |ad| is hidden automatically for guests without a name, so the message still reads well." |
| **+ coupon** | `|kupon|` | The coupon code is written. Saving is not allowed if the coupon code is empty. |
| **+ link** | `|link|` | On SMS the button link is written; on WhatsApp the link becomes a button under the message. |
| Item | Description |
|---|---|
| Channel note | "The message goes out automatically over the channel the guest logged in with (WhatsApp for WhatsApp logins, SMS for SMS logins). It only reaches guests who gave commercial message consent." The preview shows the **SMS · on** and **WhatsApp · on** badges and "Every guest receives it over the channel they registered with." |
| Button link boxes | A second box opens for the type you choose: **Select a menu**, **Select an event**, **Choose hotel portal**, **Choose reward hunt**. With **I will enter a custom URL** an address box opens (example: `https://…`). |
| AI status | When you press **Write with AI** you see "Useroam AI is writing... (the model warms up on first use, ~20-40 s)"; when done, "Ready, you can edit it.". |
| Box examples | The grey example in **Coupon code (opt.)** is "e.g. SWEET20". The path under the title (Home, Marketing, Bumerang, New) takes you back. |
| Preview note | "On WhatsApp the message goes into a fixed template and the link becomes a button. It is sent automatically to guests who registered via WhatsApp." |
| **Back** | Returns to the recipe choice (or to the campaign list); what you typed is not saved. |
| Page tour | On first opening, a short tour explains **Message to send**, **Menu link**, **Coupon code** and **Average check**. Tour texts: "The text your guest will receive. The |isim|, |kupon| and |link| tags are filled in automatically at send time."; "Pick one of your menus or give a custom URL; the button takes the guest there."; "If you offer a coupon, you can also link it to your menu prices as an automatic discount."; "Your average spend per guest. The gain from returns is calculated with this value." The average check field is not on this screen; it is on the **Edit** screen after saving (step 9). |
| Warning | What to do |
|---|---|
| "The business name is required in the message. Please add the |company| placeholder." | Press the **Business name \*** tag. |
| "The message uses |link|; fill in the Link field or remove |link| from the message." | Make a choice in **Button link**. |
| "You used |kupon| in the message but the coupon code is empty. Enter a coupon code or remove the |kupon| tag from the message." | Fill in **Coupon code**. |
| "Invalid campaign type." / "The campaign could not be saved." / "Error: …" | Open the page again from **New Campaign** and try again. |
| "The AI did not respond, please try again." / "Connection error, please try again." | Press **Write with AI** again, or write the message yourself. |
| Section | What it shows |
|---|---|
| Summary boxes | **Total Deliveries** (recipients), **Sent** (and failed), channel split, **Delivery Rate** (delivered). |
| Charts | **Channel Split** and **Recent Deliveries (recipients/sent)**. |
| **Deliveries** table | **Title**, **Type** (*Announcement* / *Marketing*), **Audience** (*Active* / *All history*), **Recipients**, **Status** (*Ready*, *Sending*, *Completed*, *Cancelled*), **Date** and a **Details** button. When empty it says "No deliveries yet." |
| Details screen | The **MESSAGE** text and **Brand** of the selected send; **Total Recipients**, **Sent**, **Not Delivered**, **SMS (carrier)** boxes; **Delivery Status** and **Delivery Result** charts. **All Reports** takes you back to the list. |
| **Recipients** list | The first 1000 recipients ("+ (first 1000)"): **Phone**, **Channel**, **Status**, **Delivered**, **Sent at**, **Delivery Time**. Search a number with **Search phone...**. Delivery values: *Read*, *Delivered*, *Not delivered*, *Failed*, *Pending*. |
| **Refresh SMS Delivery** | Asks the carrier again for SMS delivery information. The button shows "Querying...", then "Updated", or "Error" / "Try again" if it fails. |
| Where | Text |
|---|---|
| Subtitle | The device address and "bulk SMS / WhatsApp announcement to guests". The path at the top (Home, Marketing, Bumerang) takes you back; **Back** returns to the Campaigns screen. |
| Empty report | "Send your first bulk announcement to your guests over SMS or WhatsApp. Once you do, all statistics, charts and the delivery report will appear here." |
| Grey examples | Title: "e.g. Power Outage Notice"; Message: "e.g. There will be a planned power outage tonight between 23:00 and 01:00." |
| Note under the message | "This text is sent as is over SMS. On WhatsApp it is placed into the approved useroam\_duyuru template:" and an example of the template. |
| Option descriptions | **Smart**: "By registration type (WP -> WhatsApp, SMS -> SMS)". **Announcement**: "Service/information, to everyone". **Marketing**: "Consented only (EmailingPermission)", that is, guests who gave commercial message consent. |
| Test card | "Before the bulk send, send the exact same message to your own number." |
| Confirmation window | If the recipients were not calculated it shows "(not calculated)"; press **Calculate** and try again. After you confirm, the button shows "Queueing…". |
| Message | What to do |
|---|---|
| "The message cannot be empty." / "Please enter the message text first." | Fill in the message box. |
| "No valid mobile number was found for these criteria." | Switch the audience to **All history** or the type to **Announcement**; the chosen audience has no numbers. |
| "A pending send already exists for the same message." | The same announcement is already queued; check the pending send in the list. |
| "You cannot pick a past date. Please enter a future date and time." / "The scheduled send time is invalid." | Choose a future date and time. |
| "Invalid number. It must be 10 digits and start with 5 (example: 5321234567)." | Type the test number as 10 digits. |
| "Test send failed: …" | Read the reason; check the number and text and try again. |
| "Send #… has been queued again. Recipients: … (… SMS / … WhatsApp)." | **Send again** was confirmed. |
| "Scheduled send has been cancelled." | Cancellation is done. |
| "Save error: …" | Refresh the page and try again. |
| Column | Meaning |
|---|---|
| **Campaign** / **Survey** | Its name. |
| **Status** | *Active* or *Paused*. Paused rows are faded; no candidates are counted and the window column says "Paused, no delivery". |
| **NAS** | The device the campaign or survey belongs to. |
| **Trigger** | *Welcome*, *Win-back* (We Missed You) or *Nth Visit* (Loyalty). |
| **Next candidates (SMS)** / **Next candidates (WhatsApp)** | The estimated number of people for the next run. A dash means that channel is not used. |
| **Trigger window** | The allowed sending hours and days (Mon, Tue, Wed, Thu, Fri, Sat, Sun). *Open now* / *Closed now*. |
| **Portal** | Surveys only: whether the survey is shown on the Wi-Fi login screen. |
| **Sent today** / **Last delivery** | Messages sent today and the time of the last delivery. |
| Empty table | "No campaigns yet." with a **Create a new campaign** link; "No surveys yet." with **Create a new survey**. |
| Card descriptions | Campaigns: "All active and paused campaigns in your account (every NAS). Candidate counts are calculated for active campaigns only." Surveys: "Estimated next candidate count for surveys with SMS/WhatsApp triggers enabled. Portal surveys are shown at login and do not use the delivery queue." |
| Page tour | **Engine health** ("Delivery engines run every 5 minutes. Here you see when each engine last ran.") and **Upcoming deliveries** ("Shows how many people each active campaign/survey will reach in the next run and through which channel."). |
| Item | Meaning |
|---|---|
| Status badges | *Draft* (not shown to guests), *Active* (published), *Paused*, *Completed*, *Archive*. |
| Title | "Surveys and feedback forms for your guests". Without the package the top says "This module is not active yet". |
| SMS timing | In the SMS trigger box on the details screen the send time is written as "… minutes later", "… hours later", "… days later", "… weeks later" or "… months later". |
| **Completion** | Completed / started sessions and a percentage (example: 27 / 29, %93). |
| List tools | "… surveys shown", records per page (… records, **All**), the **Search:** box, and "… surveys / 1 - 5" at the bottom. With no results: "No surveys found" or "No surveys". |
| Empty list | "No Surveys Yet": "Create your first survey to measure guest satisfaction, increase your Google Review count or improve your service." and "You can start in 1 click with ready templates: NPS, Star, Star+Comment...". Press **Create My First Survey**. |
| Page tour | **Create a survey** ("Measure guest satisfaction: product rating questions appear as star badges on the menu.") and **Your surveys** ("Response volume and status are here. Use the buttons in the row for details and export."). |
| Item | Meaning |
|---|---|
| Title row | Survey name, status badge, **Created:** date and description. On the right: **Export**, **Back to List**, **Edit**. |
| With no answers | "No Responses Yet": "This survey has not received any responses yet." If it is a draft: "The survey is in Draft status; set the status to "Active" to publish it."; if live: "Your survey is live. It will be shown when your guests connect to the wifi or click the SMS link." and an **Edit Survey** button. |
| **Trigger Settings** | **Captive Portal**: "Active: the modal opens when the guest signs in to the wifi" or *Inactive*; **Timing:** *Before login* / *After login*. **SMS Trigger**: "Active: automatic SMS is being sent", **Sent:** and clicks; the send time (*Immediately (as soon as login finishes)*, … minutes / hours / days / weeks / months later). **Target Audience**: *All guests*, *First-time visitors* or *Returning guests*; **Min. logins:**, **Repeat interval:** … days, "Mandatory: cannot be skipped", **Display/SMS time range:**. **Edit** on the right opens the settings. |
| **NPS Score** | "Promoter (9-10) − Detractor (0-6)": the share of guests scoring 9-10 minus the share scoring 0-6. Below it: **Promoter (9-10)**, **Passive (7-8)**, **Detractor (0-6)** counts and "based on … responses". |
| **Latest Comments** | "The latest text answers written by guests", with masked phone and date. |
| Question types | *Star 1-5*, *NPS 0-10*, *Emoji*, *Single Choice*, *Multiple Choice*, *Yes/No*, *Text*. Required questions have a *Required* badge. With no answers: "This question has not been answered yet." or "Question charts cannot be shown because there are no answers yet.". Text questions show "Last … answers". |
| Platform table | **Platform**, **Status**, **Clicks**; the main target has a *Primary* badge; with no address it says "URL empty". **Total redirection clicks:**. With no platform: "No review platform has been added to this survey yet." and **Add Platform**. |
| Raw Data statuses | *Shown*, *Started*, *Completed*, *Skipped*, *Expired*; the **Redir.** column shows *Yes* / *No* or "Redirected (no platform information)". Channel: *Portal*, *SMS*. At the top: "… sessions"; the screen shows a limited number of rows ("(first … shown; download "Excel" or "CSV" for all)"). With no sessions: "No sessions yet. Once the survey is published and answers start arriving, you can see the detail of every session here." List tools: "… sessions / 1 - 25", "No records", "No sessions". Top right: **Excel**, **CSV**, **PDF Report**. |
| Field | What it does |
|---|---|
| **Survey Title** | "The title the guest will see (max 200 characters)". Grey example: "Example: Were you satisfied with our service?". |
| **Description** | "A short note about the purpose of the survey (optional)". |
| **Thank You Message** | "The message shown after the survey is completed". Grey example: "Thank you for sharing your feedback with us!". |
| **Status** | **Draft (not shown)**, **Active (published)**, **Paused**, **Completed**, **Archive**. Only an Active survey is shown to guests. |
| **Show on the captive portal** | "Show the survey on the portal page when the guest connects to the wifi". |
| Smart channel note | "Smart channel: leave both on so every guest receives the survey through the channel they signed in with." |
| **Send the survey link by SMS** | "When both are on, each guest receives the survey through the channel they signed in with; nobody gets two messages. If only SMS is on, WhatsApp sign-ins also get SMS." |
| **SMS sending time** / **WhatsApp sending time** | **Immediately (as soon as login finishes)**, **30 minutes later**, **2 hours later**, **1 day later**, **3 days later**, **1 week later**, **1 month later**. "How long after the guest's last login the SMS is sent. It is sent even if the guest already saw the captive portal survey." |
| **Send the survey link by WhatsApp** | "Sent only to guests who signed in with WhatsApp and gave marketing consent (an approved WhatsApp template is required). If only this is on, SMS sign-ins get no survey." |
| **Min. login count** | "The survey is not shown until the guest login count exceeds this value". `0` means no login limit. |
| **Repeat display interval (days)** | "After how many days it can be shown to the same guest again (0 = once)". Example: `30`. |
| **Survey is mandatory** | "Survey is mandatory (the skip button is removed, internet is not opened until the user answers)". Use with care; it can annoy guests. |
| **Review redirection active** | "Redirect high scorers to the selected review platform and stop dissatisfied guests on an internal notice page. Manage the platform URLs from the "Review Platforms" tab." |
| **Redirection threshold** | "Guests scoring greater than or equal to this value are redirected (NPS: 9, Star: 4, Emoji: 3)". |
| Item | Description |
|---|---|
| **Existing Questions** | "Shown to the guest in this order". With no questions: "This survey has no questions yet. Add the first one with the form below." Choice questions show an "Options:" list. |
| Question form hints | Question text example "Example: How likely are you to recommend us to a friend?"; description "Help text the guest sees below (optional)"; options "Each option must be on a separate line" (example: Very satisfied, Satisfied, Undecided, Not satisfied); trigger "Redirect to the review platform if this question gets a high score". |
| **Multi-language translation** | "The survey is translated automatically into every language enabled on the guest portal. When you change the questions or title, the translations are queued to be refreshed." A status badge per language: *ready*, *queued*, *translating*, *error*. With none: "No translations yet."; with no questions **Translate** is disabled. |
| Platform info box | "Guests giving a high score are redirected to the primary platform you choose. You can add more than one platform and manage the URLs here. Platforms with an empty URL are not shown to guests." |
| **Linked Platforms** | "Primary = main redirection target". Each row has the *PRIMARY* badge, an address box, an **Active** switch and **Remove** ("Are you sure you want to remove the … platform?"). After changing addresses press **Save URLs**. With none: "This survey has no review platform yet. Add one below."; when all are added: "All review platforms have been added to this survey. Set one to inactive to stop showing it to the guest." |
| New platform | The **Platform** box starts with "Select..."; **URL (optional)** shows "You can enter it later". |
| Template screen texts | Subtitle "Start with a ready template or design from scratch". The empty card says "Start with an empty draft and add your own questions.". The info box below: "After choosing a template you can edit all settings (title, questions, triggering, Google Review). The survey is created as a Draft by default; set the status to "Active" to publish it." **Back to List** returns to the Surveys list. |
| Card titles | The Triggering card: "Where and to whom the survey is shown"; the Review Redirection card: "Redirect satisfied guests to review platforms". When deleting a question you are asked "Are you sure you want to delete this question?". Danger Zone text: "Use the button below if you want to delete this survey completely. This action cannot be undone; all questions, sessions and answers are deleted with the survey." |
| Top buttons | **Back to List** and **Details**. The title is "Edit Survey: …" with the subtitle "Manage the survey details and questions" (on a new survey "Create a new survey for your guests"). Path: Home, Marketing, Surveys, Edit (or New). |
| Message | What to do |
|---|---|
| "The survey was saved successfully." / "Question added." / "Question deleted." / "Review platforms saved." / "New platform added." / "Platform removed." | Done. |
| "Enter at least 1 option for choice type questions." | Write one option per line in **Options**. |
| "Platform selection is required." | Choose a site in **Platform**. |
| "The platform could not be added (it may already be linked)." | Check the **Linked Platforms** list. |
| "The survey could not be created." / "The survey could not be updated." / "The question could not be added." / "The question could not be deleted." / "The survey could not be deleted." / "The platform could not be removed." | Refresh the page and try again. |
| "Invalid template selection." / "Template could not be applied." / "Error: …" | Go back to **New Survey** and choose the template again. |
| "Are you sure you want to PERMANENTLY delete the survey and all its answers? This action cannot be undone." | Delete confirmation. If unsure, cancel and use **Archive**. |
| Column | Meaning |
|---|---|
| **Title** | The ad's title. |
| **Type** | *Popup*, *Full screen*, *Banner*. Older ads may show "banner". |
| **Placement** | *Sign-in*, *After login*, *Hotel guest portal*. Older ads may show a raw value (for example "cikis"). |
| **Audience** | *Everyone*, *New*, *Returning*. |
| **Schedule** | Start and end date; empty means no end. |
| **Impressions** / **Clicks** | How often it was shown and clicked. |
| **Status** / **Action** | *Active* or *Paused*; edit, **Pause** / **Publish**, delete. |
| Warning | What to do |
|---|---|
| "If you do not add an image or video, enter at least a title or some text." | Add a title, text or media. |
| "Video must be MP4/WEBM and at most 25MB." / "Video could not be uploaded." | Save the video as MP4 or WEBM under 25MB and upload it again. |
| Form hints | Next to the text field "(not required if you add an image or video)"; in the upload box "Click to upload an image or video (MP4/WEBM, max 25MB)"; the size strip, for example "Recommended image for Popup: 1200 x 900 px (4:3)", "Recommended image for Full screen: 1080 x 1920 px (9:16, portrait)", "Recommended image for Banner: 1500 x 300 px (5:1, wide)". The page list is split into **Menus** and **Hotel in-house** groups. The path at the top: Home, Ads, Edit. |
| "Record not found." | The ad may have been deleted; go back to the list. |
| "This device has no menu or hotel page; you can enter a custom address." | Choose **Custom address (URL)** and type your web address. |
| When editing: "There is an existing image (upload a new one to replace it)" | Leave it if you do not want to change the image. |
| Field / column | Meaning |
|---|---|
| **Total consented guests** | All guests who gave consent (the same phone number is counted once). |
| **WhatsApp consented** / **SMS consented** | Guests who registered and consented through WhatsApp or through SMS. |
| **New in last 7 days** | Guests who joined the pool in the last 7 days: how fast the pool grows. |
| Info box | "This pool shows how many guests your Bumerang campaigns can reach. The list shows new registrations in the selected date range; the counter cards show the all time consented pool." |
| **Phone** | Masked number. If you have the **View guest data (unmask)** permission, the eye icon reveals it. |
| **Registration Type** | *WhatsApp* or *SMS*. |
| **Full Name** | The name the guest entered (masked). If no name was entered, the cell is empty (a dash). |
| **Registration Date** / **Last Login** / **Login Count** | First registration, last Wi-Fi login and total number of logins. |
| **Overseas Consent** | Shows *Yes* if the guest also allowed their personal data to be transferred abroad. |
| "No data for this period and these filters." | No new consents in the selected range. Widen the date range; the cards still show the whole pool. |
| Item | Meaning |
|---|---|
| Automation rate subtitle | "I handle most of the work without waiting for your approval" (short form "I handle most of the work without approval"). |
| Mode descriptions | On hover: "Fully automatic: sends without asking for approval" or "Approval mode: asks for your approval before sending". |
| Chart subtitles | "How this week's work breaks down by channel" and "segment breakdown of your … opted-in guests". |
| Work cards | Each card says what was done, a short reason and, if any, the expected effect (for example "~6 return estimate", "+ visibility"). Alert cards describe something you need to fix (for example an event with no start date). |
| Result of an approved event item | "… guests were sent an SMS", "All of them had already been messaged for this event", "License not eligible, nothing was sent" or "Event not eligible (inactive or its page has no QR)". |
| First opening | "Scanning your data…": "I just started, I'll list the opportunities I find in the first scan here." |
| Below the list | **Last scan:** date and time ("now" if there has been no scan yet). |
| Item | What it does |
|---|---|
| Cover image | Opens the studio (**Edit**). |
| **● Live** / **Draft** | Live: the page is open to guests. Draft: the page does not open. |
| Title and date | Event title, date (for example *"12 Sep 2026 · 20:00"*) and location. Without a date: *"No date set"*. |
| Eye icon and number | How many times the page was viewed. |
| People icon and **RSVPs** | Number of people who filled in the RSVP form. When above zero it is clickable and opens the RSVP list. |
| `/e/...` link | Opens the guest page in a new tab. |
| Clipboard icon (**Copy link**) | Copies the full address; the icon briefly turns into a tick. |
| Pause / play (**Unpublish** / **Publish**) | Message: *"Event unpublished."* or *"Event is live."* |
| Chart icon (**QR Scan Report**) | Sending personal links and the scan report. |
| Pencil (**Edit**) | Opens the studio. |
| Bin (**Delete**) | Deletes after *"Delete this event?"*: *"Event deleted."* |
| Counter / table | Meaning |
|---|---|
| **Connected to hotspot** | Distinct guests who joined the Wi-Fi between the event's start and end time. Without an end time: *"No date range set"*. Note: the studio has no end time field, so this box shows that text for most events. |
| **Links sent** | Guests who have a personal link. |
| **Guests scanned** | Distinct guests whose QR was scanned at least once. |
| **Total scans** | Number of all scans. |
| **Department** chips | For each department, the number of **scans** and **guests**. |
| **Scans by staff member** | **Staff**, **Total scans**, **Distinct guests**, **Departments**, **First / Last** scan time. Staff names are not masked. |
| **Staff breakdown by department** | Under each department, which staff member made how many scans. |
| **Scans by hour** | Bars for hours 0-23. |
| **Scans by guest** | **Guest**, **Phone** (masked), **Total scans**, **Departments**. Guests with a link but no scans show *"never scanned"*. |
| Scan list | Each scan: **Time**, **Guest**, **Phone**, **Department**, **Staff**. With no scans: *"No QR codes scanned yet."* |
| Message | What to do |
|---|---|
| *Enter a valid mobile number (10 digits starting with 5).* | Type the number as `5321234567`. |
| *Could not generate link. Check that the event is published.* | Publish the event with the play button on the card. |
| *The event is not published, so the link would not open. Publish the event first.* | Publish, then send again. |
| *This record has no valid mobile number (10 digits starting with 5); no message was sent.* | Type the correct number in the box above and send again. |
| *You have hit the limit of 5 messages per minute. Please try again shortly.* | Wait a minute. |
| *This guest was messaged a moment ago. You can try again in a minute.* | Wait; this prevents double sending. |
| *The message could not be sent. Check the number and try again.* | Correct the number and try again. |
| *Record not found. Refresh the page and try again.* / *Event not found.* | Refresh; the event may have been deleted. |
| Field | What it does | Example |
|---|---|---|
| **Event Name \*** | The event's name. Required. | `Friday Jazz Night` |
| **Title (name is used if empty)** | The large title at the top of the page. | `Jazz Night` |
| **Description** | Text under the title. | |
| **Date & Time** | Event start; shown on the page and in the list. | 26.09.2026 20:00 |
| **Location** | Place name; shown next to the date. | `Garden` |
| **Cover Image** | Paste a link (*"https://… or upload"*) or use the upload button. JPG, PNG, WEBP or GIF; at most 5 MB. | |
| Theme (**Tema**): Main (**Ana**) / Accent (**Vurgu**), **Font** | Colours and typeface (Poppins, Inter, Fraunces, Montserrat). |
| Block | Settings |
|---|---|
| **Heading** | **Heading text** (a new block reads *"New Heading"*). |
| **Text** | **Subheading** and **Text**. The text toolbar has **Bold**, **Italic**, **Underline**, **Add link** (asks *"Link (https://…):"*), **Remove link**, **Clear formatting**. A new block starts with *"Write your text here…"*; an empty box shows *"Write your text…"*. |
| **Image** | **Image URL** or the upload button. While empty the preview shows *"Image: add a URL on the right"*. |
| **Gallery** | **Images** list: one link per row, **Add URL** opens a new row, **Add image** uploads a file, the cross is *"Remove this image"*. For many images, paste links into **Have a lot? Paste your list** (one per line or separated by spaces; the box shows `https://ornek.com/1.jpg https://ornek.com/2.jpg`) and press **Add list**. While empty: *"Gallery: add images on the right"*. |
| **Video** | YouTube link (**YouTube linki**). While empty: *"Video: YouTube link on the right"*. File upload is not available. |
| **Button** | **Button text** (default *"View Button"*), **Target**: **External link (URL)** or one of your pages (*"Page: Rules"*). For an external link, the **Link** box. With no extra page the note says *"To target an internal page, first add a new page from the top."* |
| **Map** | **Address** and **Button text** (default "Yol Tarifi", directions). |
| **Divider** | No settings: *"A divider is just a separator line; it needs no content."* |
| **HTML / CSS** | **HTML / CSS / JS code** and **Height (pixels)**. Note: *"The frame cannot measure its own height; adjust it manually to fit the content."* The code runs in an isolated frame. A new block comes with a sample design titled *"Your own design"* reading *"HTML, CSS and JavaScript can be used freely in this block."* With empty code the preview shows *"HTML: write code on the right"*. |
| **QR Code** | A guest-specific QR code. The block text explains that the QR is drawn when the page is opened from a personal link, otherwise the warning below appears, and staff scan this QR to record the service. Settings: **Title** (example `Your QR code`), **Alt not** (sub note, example *"Show this code to the staff member"*), **Warning shown when there is no personal link** (example *"This page must be opened from the personal link sent to you."*) and **Generate a test link**: type a number and optional name and press **Generate** (*"Enter a number, open that person the personal link and see the QR code."*; *"Opens in a new tab; the QR is drawn on that link."*). For an unsaved event: *"Save the event first."* In the preview the block appears as a placeholder square labelled **Guest-specific QR** and *"a personal link"*. |
| Message | What to do |
|---|---|
| *Write the event topic or enter a web address.* / *Write a topic or enter a web address.* | Fill in at least one of the two boxes. |
| *Enter a valid web address.* / *This address cannot be read (local/private addresses are blocked).* | Enter a public website, for example `examplerestaurant.com`. |
| *No readable text was found on the site (it may be rendered with JavaScript). Please write the topic manually.* | Clear the address and type the topic yourself. |
| *The AI could not respond right now, please try again.* / *The AI output could not be read, please try again.* / *AI error* / *Connection error* | Press **Generate** again after a few seconds. |
| *This device has no marketing (Bumerang) licence, AI generation is disabled.* | Contact your sales team about the licence. |
| *The AI dialog could not be opened* | Refresh the page and try again. |
| Button / badge | What it does |
|---|---|
| **Published** / **Draft** | Green badge: the guest page is open. Grey badge: not published, guests cannot submit tasks. |
| **Design** | Opens the Treasure Hunt Studio (page design, end date, languages). |
| **Tasks** | Task add and edit panel. |
| **Participants** | Participant codes, phone numbers, sending by SMS/WhatsApp. |
| **QR cards** | A printable QR card for every participant. |
| **Rewards** | Reward definitions and the winners list. |
| **Approval Board** | Approve or reject submitted tasks. |
| **Report** | Per task tracking and ranking. |
| Power button (⏻) | Publishes or unpublishes. Message: *"Published."* or *"Unpublished."* |
| Bin | Deletes the treasure hunt after the *"Delete?"* confirmation (*"Deleted."*). |
| Field | What it does | Example |
|---|---|---|
| **Task** | Task name shown to the guest. Required. If empty: *"Task title is required."* | `Try the dessert of the day` |
| **Description** | Short explanation (optional). | `Take a photo with the dessert` |
| **Points** | Points earned on approval (0 to 9999). Default 10. | `20` |
| **Proof** | What the guest sends: **Photo**, **Video**, **Photo or video**, **Text** or **No proof** (saying "done" is enough). | Photo |
| **Required** | When ticked, the guest cannot submit without proof. | ticked |
| **Repeatable** | When ticked, the same guest can submit the task several times and earn points each time. Otherwise it can be done once. | not ticked |
| **Status** switch | When off, the task is hidden from guests, the row turns grey and gets a **Draft** badge in the report. | on |
| Bin | Removes the task. Past submissions and points already earned are kept. |
| Field | What it does | Example |
|---|---|---|
| **Code** | The code the guest types. *"Leave blank to generate automatically"*. *"Code must be at least 4 characters. Leave blank and a unique code is generated."* A shorter code is rejected so it cannot be guessed. If the code exists: *"This code is already on the list."* | `M042` or blank |
| **Name / Team** (optional) | The participant's or team's name. Can be edited later in the table. | `Blue Team` |
| **Mobile number (optional)** | *"If entered, the participant receives their code and personal link by SMS."* Enter 10 digits without a leading 0. | `5321234567` |
| **Add** | Adds the participant: *"Participant added."* With a number you also see *"Code sent by SMS."* If the number is not 10 digits the participant is still added, with the warning *"The number must be 10 digits (5xxxxxxxxx); no SMS was sent."* |
| Column / button | What it does |
|---|---|
| **Code** | The participant's sign-in code. |
| **Name / Team** | Type in the box and press the tick (✓) next to it to save. |
| **Phone** | Type the number and save with ✓. Saving an empty box deletes the number. Without a number, red *"Enter a number first"* appears below; after sending you see *"Last sent: 25.09 14:30"*. |
| **Points** | Points collected from approved tasks. |
| **Submissions** | Number of tasks the participant submitted (pending, approved and rejected). |
| **Status** | Green **Active** or grey **Blocked**. A blocked participant cannot sign in with their code and cannot win point threshold rewards. |
| Outgoing arrow | Opens the participant's personal page in a new tab (you appear signed in as that participant; use it for testing). |
| **SMS** | Sends the code and personal link by SMS: *"Code sent by SMS."* Greyed out when there is no number. |
| WhatsApp icon | Sends the same by WhatsApp immediately: *"WhatsApp message sent."* |
| Power button (⏻) | Switches the participant between Active and Blocked. |
| Bin | Deletes the participant, their submissions and rewards won. Cannot be undone. |
| Field | What it does | Example |
|---|---|---|
| **Reward** | Reward name. Required; if empty: *"Reward name is required."* | `Captain's Coffee` |
| **Description** (optional) | Short note shown to the guest. | `Show at the counter` |
| **Winning condition** | **Point threshold**: everyone reaching the points wins, automatically at approval. **Rank**: the top N win at the end of the hunt, handed out manually. | Point threshold |
| **At how many points** | Shown when Point threshold is selected. | `100` |
| **Top how many** | Shown when Rank is selected. | `3` |
| **Menu discount** (optional) | **None**, **Percent (%)** or **Amount** and its value. Note: *"If you set a menu discount, the participant reaches the QR menu from the reward card and the discount is applied to prices. It stays valid until you mark it as handed over."* | Percent, `20` |
| Message | Meaning / what to do |
|---|---|
| *You need to enter a code.* | No code could be generated automatically. Type a code in the Code box and try again. |
| *Enter a number first* | The participant has no phone number. Type the 10-digit number and press ✓. |
| *This participant was messaged a moment ago. Please try again in a minute.* | Wait a minute; this prevents double sending. |
| *The message could not be sent. Check the number and try again.* | The number may be wrong; correct it and send again. |
| *Record not found.* | The record was deleted or belongs to another device. Go back to the list and refresh. |
| Field | What it does | Example |
|---|---|---|
| **Event Name \*** | The treasure hunt's name. Required. Used in the list, on QR cards and in the SMS. | `Useroam Bistro Taste Hunt` |
| **Title (name is used if empty)** | The large title at the top of the guest page. While empty, the preview of a new hunt shows *"Event Title"*. | `Taste Hunt` |
| **Description** | Intro text under the title. | `Complete tasks, collect points, win rewards!` |
| **Date & Time** | Start time. Shown as a date on the page. Guests cannot submit tasks before it. If empty the hunt starts immediately. | 12.08.2026 00:00 |
| **Cover Image** | Image above the title. Paste a link (*"https://… or upload"*) or pick a file with the upload button. JPG, PNG, WEBP or GIF; at most 5 MB. | |
| Theme (**Tema**): Main (**Ana**) / Accent (**Vurgu**) | Colour of the title background and highlights. | navy / green |
| **Font** | Typeface: Poppins, Inter, Fraunces, Montserrat. | Poppins |
| Field | What it does | Example |
|---|---|---|
| **Task** | Task name. Required. | `Sunrise video` |
| **Description** | Short explanation (optional). | |
| **Points** | Points earned on approval. Default 10. | `10` |
| **Proof** | Photo, Video, Photo or video, Text or No proof. | Photo |
| **Required** | When ticked, submissions without proof are not accepted. | ticked |
| **Repeatable** | When ticked, the same guest can do the task more than once. | not ticked |
| **Add** | Saves the task and returns to the studio. |
| Field | What it does |
|---|---|
| **End date** | *"Leave empty for no end date. No new submissions after it ends."* |
| **Proof required for all tasks** | When on, every task requires proof, regardless of the task's "Required" tick. |
| **Show leaderboard to participants** | When on, the guest page shows the points ranking of the top 10 participants. On by default. |
| **Language you wrote the content in** | The language you wrote the page in (Turkish, English, Arabic, Russian, German, Persian). |
| **Languages to publish** | Languages offered as buttons (TR, EN...) at the top right of the guest page. The language you wrote in is always included. |
| **Translate to selected languages with AI** | Translates the title, description, blocks, tasks and rewards with AI. While running it shows *"Translating… 1/2 (en)"*, then *"✓ Translated into 2/2 languages."* Below it a status like *"Translated languages: EN"*. |
| **Report** | Opens the treasure hunt report. |
| Block | Settings |
|---|---|
| **Heading** | **Heading text** (a new block reads *"New Heading"*). |
| **Text** | **Subheading** and **Text**. The text toolbar has **Bold**, **Italic**, **Underline**, **Add link** (asks *"Link (https://…):"*), **Remove link**, **Clear formatting**. A new block starts with *"Write your text here…"*; an empty box shows *"Write your text…"*. |
| **Image** | **Image URL** or the upload button. While empty the preview shows *"Image: add a URL on the right"*. |
| **Gallery** | **Images** list: one link per row, **Add URL** opens a new row, **Add image** uploads a file, the cross is *"Remove this image"*. For many images, paste links into **Have a lot? Paste your list** (one per line or separated by spaces; the box shows `https://ornek.com/1.jpg https://ornek.com/2.jpg`) and press **Add list**. While empty: *"Gallery: add images on the right"*. |
| **Video** | YouTube link (**YouTube linki**). While empty: *"Video: YouTube link on the right"*. File upload is not available. |
| **Button** | **Button text** (default *"View Button"*), **Target**: **External link (URL)** or one of your pages (*"Page: Rules"*). For an external link, the **Link** box. With no extra page the note says *"To target an internal page, first add a new page from the top."* |
| **Map** | **Address** and **Button text** (default "Yol Tarifi", directions). |
| **Divider** | No settings: *"A divider is just a separator line; it needs no content."* |
| **HTML / CSS** | **HTML / CSS / JS code** and **Height (pixels)**. Note: *"The frame cannot measure its own height; adjust it manually to fit the content."* The code runs in an isolated frame. A new block comes with a sample design titled *"Your own design"* reading *"HTML, CSS and JavaScript can be used freely in this block."* With empty code the preview shows *"HTML: write code on the right"*. |
| **QR Code** | This block comes from the Events module. **It does not draw a QR on the Treasure Hunt page**; the guest only sees the **Warning shown when there is no personal link** text (*"This page must be opened from the personal link sent to you."*). The block's description, **Title**, **Alt not** (sub note, example *"Show this code to the staff member"*) and the **Generate a test link** box (*"Enter a number, open that person the personal link and see the QR code."*, *"Opens in a new tab; the QR is drawn on that link."*, *"Save the event first."*) are meant for events and have no effect in Treasure Hunt. Use the **QR cards** screen for participant QR codes. |
| Message | What to do |
|---|---|
| *Write a topic or enter a web address.* | Fill in at least one of the two boxes. |
| *Enter a valid web address.* / *This address cannot be read (local/private addresses are blocked).* | Enter a public website, for example `examplerestaurant.com`. |
| *No readable text was found on the site (it may be rendered with JavaScript). Please write the topic manually.* | Clear the address and type the topic yourself. |
| *The AI could not respond right now, please try again.* / *The AI output could not be read, please try again.* / *AI error* / *Connection error* | Press **Generate** again after a few seconds. |
| *This device has no marketing (Bumerang) licence, AI generation is disabled.* | Contact your sales team about the licence. |
| *The AI dialog could not be opened* | Refresh the page and try again. |
| Field / button | What it does |
|---|---|
| **Pending** / **Approved** / **Rejected** | Tabs that show submissions by status; each has a count badge. |
| **Task** box | Shows only the selected task's submissions. **All tasks** shows everything. The list refreshes as soon as you choose. |
| **Participants** box | Shows only the selected participant's submissions. Only participants with pending submissions are listed, with their pending count in brackets. **All participants** shows everyone. |
| **Clear filter** | Appears when a task or participant is selected; removes the filter. |
| Group header | The participant's **code**, **name** and total points. |
| Card | Proof, task name, the task's points (grey round badge), submission time (day.month time). Pending cards have an orange border. |
| Green tick (✓) | Approves and adds the points. Not shown on the Approved tab. |
| Red cross (✗) | Rejects and asks for a reason. Not shown on the Rejected tab. |
| **Back to list** | Returns to the Treasure Hunt list. |
| Message | Meaning / what to do |
|---|---|
| *Approved, 20 points granted.* | Points were added. If a point threshold was reached, the reward was granted automatically (visible in the Rewards panel). |
| *Rejected.* | The participant sees the reason. |
| *This submission is already approved; points were not added again.* | Another manager approved it at the same time. Points are never added twice; nothing to do. |
| *Could not complete the action.* | Refresh the page and try again. |
| *No submissions in this list.* | Nothing in this tab or filter. Check another tab or press **Clear filter**. |
| Event | Managers | Staff |
|---|---|---|
| Job assigned (automatic assignment, assignment from the panel or the app, assigning a person to a daily task) | Email: *New job assigned* | Only if the job was assigned to them: *A new job was assigned to you* |
| A request passed its SLA time (Restaurant or Hotel SLA rule) | Email: *Job is overdue* | Not sent |
| A daily task is late (still not done 30 minutes after its time; once per task time, never for tasks without a time) | Email: *Job is overdue*, app notification: *Task overdue* | If the task is assigned to one person, that person also gets it (email and app notification) |
| Job completed (closed from the panel or the app, order delivered) | Email and app notification: *Job completed* | Not sent |
| Daily task done / reading out of range | Email: *Task completed* / *Task: out-of-range reading* | Not sent |
| Nudge, request message | No email (app notification only) | No email |
| Field / column | What it does |
|---|---|
| Subtitle | Shows the venue name, the active modules (*Hotel*, *Menu/Restaurant*) and "add staff, assign roles, get them into the mobile app (/m/)". |
| Demo info strip | Only on the demo venue: "Try the staff app with the demo account (view only, changes are not saved)." with **Phone** / **Password**. |
| **Role** | **Staff (handles requests/orders)** or **Manager (manages staff + assignments)**. A manager sees every section in the app. |
| **Department(s)** | Staff only see the requests and tasks of the departments you select. With no departments you see "This business has no departments defined yet. Add them in the Departments section above." A staff member with no department only sees Profile in the app. |
| Number used at several venues | "If the number is registered at another venue, no new user is created: the person is linked here too and signs in with their existing password, picking a branch in the app." |
| **Name**, **Phone**, **Role**, **Department** | Table columns. The role badge is *Manager* or *Staff*; departments show as badges. |
| **Open Tasks** / **Assigned Rooms** | Shown when the hotel module is set up: open requests on the person and rooms assigned to them. Use it to balance the workload. |
| **Status** | *Active* or *Inactive*. |
| **Email (optional)** | Address for job notifications, up to 160 characters. The grey example in the box is *name@business.com*. Can be left empty. |
| **Email notifications** | When on and an address is filled in, notifications also go by email. On for a new staff member. |
| Envelope next to the phone | Only shown for staff with an address. Green with a tick: *email notifications on*; grey: *email notifications off*. |
| Below the table | A summary of the modules staff see and the tabs by department. In the hotel, task assignment is done from **Request Management**. |
| "No staff yet. Add one from the top right." | Shown when the list is empty. |
| "No departments defined yet." | Shown when the Departments card is empty; add a department first. |
| Hints under the boxes | Under **Mobile phone**: "Staff sign in to the app with this number". Under the password choice: "The password is generated automatically and sent to the staff member (SMS when the panel is in Turkish, WhatsApp when in English)." The full name of the box in the edit window is "Active (if turned off, shown as inactive in the list)". |
| **Extra allowed IPs (comma-separated; CIDR supported, office/static IP)** | Type a single IP or a range; the grey example in the box is "e.g. 88.99.100.101, 203.0.113.0/24". |
| Card descriptions | Staff app card: "Staff can see requests, daily tasks and board status from their phone." Departments card: "Tick what each department sees in the app. Staff only see the sections ticked for their own departments. Managers see everything." Next to the ready buttons: "Creates … departments at once; existing ones are left untouched." |
| Message | What to do |
|---|---|
| "Staff member added" + "Password sent via WhatsApp." (when the panel is in Turkish: "Password sent via SMS.") | Nothing; the person signs in with the password they received. |
| "Password set manually, no message sent. Password: …" | Give the password to the person yourself. |
| "Password COULD NOT BE SENT. Temporary password: … (hand it over manually)." | The message did not go out; give the temporary password on screen to the person. |
| "Existing staff member also added to this venue (password unchanged)" / "This number is already registered as staff; the password was not changed and no message was sent. They sign in with their existing password." | The person also works at another of your venues; they use their old password. |
| "Enter a valid mobile number: 10 digits, e.g. 5321234567" | Type the number as 10 digits (example: `5321234567`). |
| "This number is already a staff member of this venue." / "This mobile number is already registered, please use another" | Look for that number in the list, or use another number. |
| "New password must be at least 6 characters." | Type a password of at least 6 characters. |
| "Invalid email address." | Write the address as *name@domain.com* or leave the box empty. Nothing was saved. |
| "Staff member updated." / "Staff member not found." | Saved / the person was removed in the meantime; refresh the page. |
| "You cannot remove yourself from the staff list." | Another manager can remove your own account. |
| "Staff member removed and the user account was deleted." / "Staff member removed from the venue and access revoked. The user account was kept so their name still shows on past records." / "Staff member removed from this venue. The user account and their access at the other venue were kept." | Removal is done. Which one you see depends on whether the person has past records or another venue. |
| "Department added." / "… departments added." / "Department name cannot be empty and must be 60 characters or less." | Result of a department action. |
| "Department status updated." / "Department app access saved." | Deactivation or a box change was saved. |
| "Request setting saved." / "PWA access security updated." | An app setting was saved. |
| "Staff management is only for business managers and the account owner." | You do not have permission; ask the account owner. |
| Text | What to do |
|---|---|
| "No campaigns yet" with a **create your first** link | Press the link to set up your first campaign (see [Creating your first campaign](/books/bumerang-guide/page/creating-your-first-campaign)). |
| In Guest Voice: "No text comments yet" and "add an open-ended question to your rating survey" | Add an **Open Text** question to your survey. |
| Page tour | **Guest Journey** ("Arriving guests, sent campaigns, clicks and returns in one strip. Click a step to open the related report."), **Period summary** ("Six core metrics. Each card is clickable; the related report opens pre-filtered."), **Period selection** ("Switch between the 7- and 30-day view."), **Your campaigns** ("Your active campaigns' performance is here. Use the Report button for details."), **Guest Voice** ("Survey scores and recent comments are collected here."). |
| Segment | Who? | Suggested |
|---|---|---|
| **Champions** | Frequent + recent visits. Your most valuable guests. | VIP thanks / special reward |
| **Loyal** | Regular visitors. | Strengthen the bond with a surprise discount |
| **New** | Newly met guests. | Welcome + 2nd-visit coupon |
| **At Risk** | Used to visit often, now drifting away. | Win them back now with a tempting offer |
| **Dormant** | Hasn't visited in a while. | Reminder + discount |
| **Lost** | Gone for a long time. | Strong win-back campaign |
| Item | Meaning |
|---|---|
| **Guest** / **Phone** | Name and phone (masked under KVKK). The eye icon shows the full value if you have permission. |
| **Visits** | Number of distinct days connected to Wi-Fi. |
| **Last** | Days since the last connection ("… days"). |
| **Survey** | Average satisfaction score (star badge). Empty (a dash) with no survey. |
| **Lang** / **Segment** / **Consent** | The guest's language, segment badge and marketing consent (green tick: consented). |
| Bottom note | "Visits = number of distinct days connected to Wi-Fi · Last = most recent connection · Survey = average satisfaction score · Segment is automatic based on RFM." |
| "No guest matches this filter." | Reset the search with **Clear**. |
| "No registered guests yet. Profiles build automatically as guests connect to the Wi-Fi and register." | Just wait. |
| AI messages | "No guest data yet. Suggestions will appear as guests connect to the Wi-Fi.", "Useroam AI is currently unavailable, please try again shortly.", "Currently unavailable.", "Connection issue, please try again.": try again in a few minutes. |
| Item | Meaning |
|---|---|
| Segment badges | *Champion*, *Loyal*, *New*, *At Risk*, *Dormant*, *Lost* (see [Guest 360°](/books/bumerang-guide/page/guest-360)). |
| Visit information | "… . visit", **Last visit:** "today" or "… days ago"; for a first-time guest "First visit". "… min inside" shows how long the guest has been connected. |
| Consent | "📣 marketing opt-in" or "no consent": whether campaigns can be sent to the guest. |
| Guest without a name | Shown as "Guest"; phone numbers are masked. |
| Empty screen | "No recognized guests inside right now." and "When a known guest connects to the Wi-Fi, they will appear here." |
| Tab | What it shows | Columns | Extra filters |
|---|---|---|---|
| **Campaign Performance** | Delivery, receipt, click, return and estimated gain summary for each campaign. | Campaign, Status, Sent, WhatsApp, SMS, Clicks, Returns, Return %, Estimated Gain ₺ | Campaign, Channel |
| **Guests Who Clicked** | Guests who clicked the button in a campaign message. This is your own consented guest data. | Phone, Campaign, Channel, Registration Type, Sent, Clicks | Campaign, Channel, Registration type |
| **Return Report** | Guests who came back after a campaign (14 day window) and how long it took. | Phone, Campaign, Channel, Message Date, Return Date, Elapsed (hours), With Coupon | Campaign, Channel, Opened coupon menu, Registration type |
| **Guest Lifetime Value** | The big picture per guest: how often they came, how they reacted to campaigns, their estimated total spend. | Phone, Registered, Total Visits, Last Visit, Campaigns Received, Clicked, Returned, Estimated Total Spend ₺ | Received a campaign |
| **Menu Views** | How many times your digital menu was opened, day by day. | Date, Views, QR, Wi-Fi, Campaign, Direct, Unique | Source (QR, Wi-Fi, Campaign, Direct), Language, Table |
| **Product Performance** | How often each product's detail was opened, and guest ratings. Review the ones at zero. | Product, Category, Detail Opens, Rating ★, Responses | Category |
| **Survey Results Summary** | Impressions and completions per survey. For question level detail use the report and export on the **Surveys** screen. | Survey, Impressions, Completed, Completion % | None |
| **Table Calls** | Waiter call and bill request records. | Date, Table, Type (*Called a waiter* / *Requested the bill*), Status (*Answered* / *Pending*) | Table |
| **Hotel Requests** | Housekeeping and extra requests from the guest portal. | Date, Room, Type, Detail, Preferred Time, Status, Amount ₺, Note | None |
| **Consented Guests** | The pool of guests who gave marketing consent. Details: [Opted-in Guests](/books/bumerang-guide/page/opted-in-guests). | Phone, Registration Type, Full Name, Registration Date, Last Login, Login Count, Overseas Consent | Channel |
| **Fault Analysis** | Fault history per room, recurring issues and an AI summary. | Room, Total Faults, Open, Last Fault, Avg. Resolution (min), Assessment | None |
| **Executive Summary** | A one page summary of the whole marketing cycle, compared with the previous period. | Metric, This Period, Previous Period, Change | None |
| Event | Meaning |
|---|---|
| **Wi-Fi registration created** / **Joined your guest pool** | The guest registered on Wi-Fi for the first time. |
| **Visited the venue (Wi-Fi)**, "stayed connected … min" | A visit and how long the guest stayed on Wi-Fi. |
| **Campaign "…" was sent**, Coupon: … | A campaign message went to the guest; the coupon code is shown if there was one. |
| **Clicked the campaign button** | The guest pressed the button in the message. |
| **CAME BACK to the venue**, after campaign "…" | The guest came back within 14 days of the campaign. |
| **Opened the coupon menu** | The guest opened the menu link from the campaign. |
| **Completed the survey** | The guest answered a survey to the end. |
| Item | What it does |
|---|---|
| **Start** / **End** | Free date range. You cannot pick a date after today; the range is at most 365 days. If Start is after End, the two are swapped. |
| **7g** / **30g** / **90g** | Selects the last 7, 30 or 90 days. The active one is darker. |
| Filter boxes | Each tab shows only the filters that fit that report. When a filter is set to **All**, nothing is filtered by that field. In **Table** you type a table number (example: `12`). |
| **Apply** / **Clear** | Runs the filters / goes back to the tab's default. |
| **XLSX** / **PDF** / **CSV** | Downloads the report as Excel, PDF or CSV. The file contains all rows (up to 2000). |
| Yellow KVKK strip | "This report may contain personal data; process and store it under KVKK/GDPR." It appears on guest reports. |
| Masked phone and eye icon | Phone numbers are masked on screen and in the file, like `5590****17`. If you have the **View guest data (unmask)** permission (Module Permissions), an eye icon appears next to the number; pressing it shows the full number. |
| "Showing the first 200 rows; the full set is in the download files." | The screen draws at most 200 rows; download the file for the rest. |
| "No data for this period and these filters." | There are no records in the selected range. Widen the date range or reset the filters with **Clear**. |
| Page tour | The first time you open the screen a short tour appears (**Report types**, **Proof of gain**, **Filters**, **Download**, **Data table**). You can close it; the question mark at the bottom right opens it again. |