# Advertisements

## What is it for?

**Ads** manages your own ads and announcements shown on the Wi-Fi login screen (captive portal), after login or on the hotel guest portal: "Ads shown on the captive sign-in page and after login". You use the screen guests already look at while connecting to promote your campaign.

## When do you use it?

- When you want everyone who connects to Wi-Fi to see a discount, a new product or an event.
- When you want to show a different announcement at certain hours or days.
- When you want to see how often an ad was shown and clicked.

## Before you start

- You need the Bumerang marketing module; without it the screen says "Bumerang marketing module is disabled".
- The right device must be selected in the panel; otherwise you see "No device selected. Please pick a device from the top menu."

## Step by step: create an ad

1. In the left menu, under **Bumerang**, open the **ENGAGEMENT** heading, click **Ads** and press **New Ad** at the top right. With an empty list you see "No ads yet." and a **Create your first ad** link. ![Ads list and the New Ad button](https://help.useroam.com/uploads/images/gallery/2026-09/rk-menu-en.png)
2. In the **Content** card, fill in **Title** (optional) and **Text (HTML allowed)** (example: `20% off at the spa this week`). If you add an image or video, the text is not required. ![Content card](https://help.useroam.com/uploads/images/gallery/2026-09/rk-icerik-en.png)
3. In the **1. Appearance (choose this first)** card, choose the **Ad type** (**Popup**, **Full screen**, **Banner**) and the **Placement** (**Sign-in**, **After login**, **Hotel guest portal**). The selected button turns solid blue. ![Ad type and Placement](https://help.useroam.com/uploads/images/gallery/2026-09/rk-gorunum-en.png)
4. In the **2. Media** card, upload an image or video (MP4/WEBM, max 25MB). The blue strip shows the recommended size for the chosen type: Popup 1200 x 900 px (4:3), Full screen 1080 x 1920 px (9:16, portrait), Banner 1500 x 300 px (5:1, wide). When you upload an image, pick the area in the **Crop image** window and press **Crop and use**. For **Where the click goes**, choose **Pick from my pages (Menu / Hotel)** or **Custom address (URL)**. ![Media card and click target](https://help.useroam.com/uploads/images/gallery/2026-09/rk-medya-en.png)
5. In the **Targeting** card, choose the **Audience** (**Everyone**, **New**, **Returning**) and **Show to the same guest at most (once every N hours)** (`0` = show on every connection). ![Targeting card](https://help.useroam.com/uploads/images/gallery/2026-09/rk-hedef-en.png)
6. In the **Schedule** card you can choose a **Start** and **End** date, **Time (start)**, **Time (end)** and **Days (empty = every day)**. If you leave them empty, the ad is always shown. ![Schedule card](https://help.useroam.com/uploads/images/gallery/2026-09/rk-zaman-en.png)
7. In the **Publishing** card, enter **Auto-close (sec)** (`0` = manual, the guest closes it) and **Weight (rotation)** ("how often it shows when there are several ads"), switch on **Active (live)** and press **Save**. "Ad saved." appears. **Cancel** leaves without saving. ![Publishing card and the Save button](https://help.useroam.com/uploads/images/gallery/2026-09/rk-yayin-en.png)
8. Check the **Live Preview** on the right to see how the ad looks on a phone: "The preview approximates the device captive background and the ad type you picked." With an empty title it shows "Ad title", with empty text "Content preview". ![Live Preview](https://help.useroam.com/uploads/images/gallery/2026-09/rk-onizleme-en.png)

## Step by step: pause, edit or delete an ad

1. On the ad's row in the list, edit it with the pencil (**Edit Ad**), take it off air with **Pause**, put it back with **Publish**, or delete it with the bin (confirm the question; it is shown in Turkish, "Reklam silinsin mi?"). ![Edit, Pause and Delete buttons on a list row](https://help.useroam.com/uploads/images/gallery/2026-09/rk-liste-en.png)

## List columns

<table id="bkmrk-columnmeaning-titlet"><thead><tr><th>Column</th><th>Meaning</th></tr></thead><tbody><tr><td>**Title**</td><td>The ad's title.</td></tr><tr><td>**Type**</td><td>*Popup*, *Full screen*, *Banner*. Older ads may show "banner".</td></tr><tr><td>**Placement**</td><td>*Sign-in*, *After login*, *Hotel guest portal*. Older ads may show a raw value (for example "cikis").</td></tr><tr><td>**Audience**</td><td>*Everyone*, *New*, *Returning*.</td></tr><tr><td>**Schedule**</td><td>Start and end date; empty means no end.</td></tr><tr><td>**Impressions** / **Clicks**</td><td>How often it was shown and clicked.</td></tr><tr><td>**Status** / **Action**</td><td>*Active* or *Paused*; edit, **Pause** / **Publish**, delete.</td></tr></tbody></table>

## Warnings when saving

<table id="bkmrk-warningwhat-to-do-%22i"><thead><tr><th>Warning</th><th>What to do</th></tr></thead><tbody><tr><td>"If you do not add an image or video, enter at least a title or some text."</td><td>Add a title, text or media.</td></tr><tr><td>"Video must be MP4/WEBM and at most 25MB." / "Video could not be uploaded."</td><td>Save the video as MP4 or WEBM under 25MB and upload it again.</td></tr><tr><td>Form hints</td><td>Next to the text field "(not required if you add an image or video)"; in the upload box "Click to upload an image or video (MP4/WEBM, max 25MB)"; the size strip, for example "Recommended image for Popup: 1200 x 900 px (4:3)", "Recommended image for Full screen: 1080 x 1920 px (9:16, portrait)", "Recommended image for Banner: 1500 x 300 px (5:1, wide)". The page list is split into **Menus** and **Hotel in-house** groups. The path at the top: Home, Ads, Edit.</td></tr><tr><td>"Record not found."</td><td>The ad may have been deleted; go back to the list.</td></tr><tr><td>"This device has no menu or hotel page; you can enter a custom address."</td><td>Choose **Custom address (URL)** and type your web address.</td></tr><tr><td>When editing: "There is an existing image (upload a new one to replace it)"</td><td>Leave it if you do not want to change the image.</td></tr></tbody></table>

## Frequently asked questions

**My ad is not shown.**  
Check that **Active (live)** is on, the schedule covers today and the audience is right. If **Show to the same guest at most** is high, the same guest will not see the ad for a while.

**Which image size should I use?**  
The blue strip in the Media card shows the recommended size for the chosen type.

**After login or Sign-in?**  
Sign-in is shown on the login screen before the guest gets online. After login is shown once they are connected.

## Related pages

- [Campaigns](/books/bumerang-guide/page/campaigns)
- [Surveys](/books/bumerang-guide/page/surveys)