# Bumerang Reports

Bumerang Reports is where all your marketing data comes together: **filter it, view it, download it.** There are twelve ready-made report tabs — one for every question, from campaign performance to guest lifetime value.

> **How do I open this screen?** From the left menu, go to **Bumerang → ANALYTICS → Reports**.

![Bumerang Reports screen](https://help.useroam.com/uploads/images/gallery/2026-08/bumerang-rapor.png)

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## 1. Report tabs

- **Campaign Performance** — sends, clicks and returns per campaign.
- **Guests Who Clicked** — those who clicked a campaign link.
- **Return Report** — guests who came back after a campaign.
- **Guest Lifetime Value** — total value per guest.
- **Menu Views** and **Product Performance** — digital menu statistics.
- **Survey Results Summary** — survey scores and responses.
- **Table Calls** — restaurant/table call records.
- **Hotel Requests** — a breakdown of hotel module requests.
- **Opted-in Guests** — the marketing-consent pool.
- **Fault Analysis** — the distribution of fault requests.
- **General Summary (Manager Report)** — the whole cycle on one page.

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## 2. Filters

**Start** / **End** dates, or the **7d** / **30d** / **90d** shortcuts. **Apply** runs the filter; **Clear** resets it.

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## 3. General Summary (Manager Report)

This tab shows the period **compared against the previous one**. The table has four columns: **METRIC**, **THIS PERIOD**, **PREVIOUS PERIOD**, **CHANGE**.

The metrics measured are: unique guests (Wi-Fi), campaign sends, campaign clicks, returning guests, return rate, menu views, coupon-driven menu opens, survey responses, and estimated net revenue.

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## 4. How it is calculated

The definitions stated on screen:

- **Return:** a guest who received a campaign message reconnecting to Wi-Fi **within 14 days**.
- **Revenue:** returns × the average spend you entered on the campaign, **net** of the discount cost on coupon-driven returns.
- **Organic comparison:** the spontaneous visit rate, over the same period, of guests registered before the period who received no campaign.

<div class="alert-box" id="bkmrk-the-campaign-versus-">**The campaign-versus-organic comparison needs enough data:** without at least **30 organic and 10 campaign guests**, the system does not calculate a proven effect and says so on screen. The comparison switches on automatically as data accumulates.</div>---

## 5. Export

Every report can be downloaded as **XLSX**, **PDF** or **CSV**. Reports that may contain personal data carry a data-protection warning on screen.

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> **Related pages:** **Bumerang → Summary**, **Campaigns**, **Opted-in Guests**, **Guest 360°**.