Bumerang Reports

Bumerang Reports is where all your marketing data comes together: filter it, view it, download it. There are twelve ready-made report tabs — one for every question, from campaign performance to guest lifetime value. 
 
 How do I open this screen? From the left menu, go to Bumerang → ANALYTICS → Reports . 
 
 
 
 1. Report tabs 
 
 Campaign Performance — sends, clicks and returns per campaign. 
 Guests Who Clicked — those who clicked a campaign link. 
 Return Report — guests who came back after a campaign. 
 Guest Lifetime Value — total value per guest. 
 Menu Views and Product Performance — digital menu statistics. 
 Survey Results Summary — survey scores and responses. 
 Table Calls — restaurant/table call records. 
 Hotel Requests — a breakdown of hotel module requests. 
 Opted-in Guests — the marketing-consent pool. 
 Fault Analysis — the distribution of fault requests. 
 General Summary (Manager Report) — the whole cycle on one page. 
 
 
 2. Filters 
 Start / End dates, or the 7d / 30d / 90d shortcuts. Apply runs the filter; Clear resets it. 
 
 3. General Summary (Manager Report) 
 This tab shows the period compared against the previous one . The table has four columns: METRIC , THIS PERIOD , PREVIOUS PERIOD , CHANGE . 
 The metrics measured are: unique guests (Wi-Fi), campaign sends, campaign clicks, returning guests, return rate, menu views, coupon-driven menu opens, survey responses, and estimated net revenue. 
 
 4. How it is calculated 
 The definitions stated on screen: 
 
 Return: a guest who received a campaign message reconnecting to Wi-Fi within 14 days . 
 Revenue: returns × the average spend you entered on the campaign, net of the discount cost on coupon-driven returns. 
 Organic comparison: the spontaneous visit rate, over the same period, of guests registered before the period who received no campaign. 
 
 The campaign-versus-organic comparison needs enough data: without at least 30 organic and 10 campaign guests , the system does not calculate a proven effect and says so on screen. The comparison switches on automatically as data accumulates. 
 
 5. Export 
 Every report can be downloaded as XLSX , PDF or CSV . Reports that may contain personal data carry a data-protection warning on screen. 
 
 
 Related pages: Bumerang → Summary , Campaigns , Opted-in Guests , Guest 360° .