# Campaigns

Bumerang is the home of the **automatic campaigns that bring your guests back**. The logic is in the name: send it out, watch it come back. A campaign is tied to an event (first registration, fifth visit, birthday) and the message goes out by itself once the condition is met.

> **How do I open this screen?** From the left menu, go to **Bumerang → CAMPAIGN → Campaigns**.

![Bumerang Campaigns screen](https://help.useroam.com/uploads/images/gallery/2026-08/bumerang.png)

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## 1. Headline figures

- **Guests returned thanks to Bumerang:** guests who came back after receiving a campaign message (last 14 days). **This is the module's real measure of success.**
- **Estimated additional revenue:** calculated as *returns × average campaign spend − coupon cost*. It is an estimate, not accounting data.
- **Messages sent**, **Guests returned**, **Return rate** and **Active campaigns**.

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## 2. Sends & returns

A six-week chart: how many messages went out and how many brought a guest back. The gap between the two lines tells you how well your campaigns work. If sends rise but returns do not, the message or the offer is weak.

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## 3. Return per campaign

Ranks which scenario earned what. Each row shows the campaign name, **messages sent**, **returns**, **status** (Active / Paused / Draft) and **additional revenue**.

> **How to read it:** the campaign that produces many returns from few messages is the most efficient — shift budget there. Pause a campaign that sends a lot and returns nothing; constant sending wears out your opted-in list.

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## 4. New Campaign

The **New Campaign** button sets up a trigger campaign: **write your message, then add the coupon and the menu link.** The campaign is tied to a condition and sends automatically when that condition is met.

Typical scenarios (as in the demo account): *Welcome*, *Loyalty*, *We Missed You 💜*, *Welcome Gift 🎁*, *5th Visit = Free Coffee ☕*, *Happy Birthday 🎂*, *Weekend Brunch 🍳*.

### Campaign states

- **Active:** live — sends whenever the condition is met.
- **Paused:** settings kept, but nothing is sent. Ideal for off-season campaigns.
- **Draft:** not published yet.

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<div class="alert-box" id="bkmrk-consent-is-required%3A">**Consent is required:** campaign messages only go to guests who gave commercial-message consent. You can see your opted-in audience on the **Bumerang → Opted-in Guests** page.</div>---

> **Related pages:** **Bumerang → Summary**, **Bulk Sending**, **Sending Calendar**, **Bumerang Reports**, **Opted-in Guests**.