# Opted-in Guests

Opted-in Guests shows the **pool of guests who gave marketing consent** on the captive portal. This is the audience your Bumerang campaigns can reach — if this pool does not grow, neither do your campaigns.

> **How do I open this screen?** From the left menu, go to **Bumerang → AUDIENCE &amp; AI → Opted-in Guests**. (It is the same as the **Opted-in Guests** tab on the Reports screen.)

![Opted-in Guests screen](https://help.useroam.com/uploads/images/gallery/2026-08/bumerang-rapor-tip-izinli.png)

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## 1. Filters

- **Start** / **End:** the date range, also selectable with the **7d**, **30d**, **90d** shortcuts.
- **Channel:** *All*, *WhatsApp* or *SMS*.
- **Apply** runs the filter; **Clear** resets it.

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## 2. Counter cards

- **Total opted-in guests**
- **WhatsApp opted in**
- **SMS opted in**
- **New in the last 7 days** — how fast the pool is growing.

<div class="alert-box" id="bkmrk-an-important-distinc">**An important distinction:** the counter cards show the **all-time** opted-in pool, while the list below shows **new records within the selected date range**. The two numbers therefore do not match — that is not a bug.</div>---

## 3. Growing the pool

The pool only grows if the consent box is shown on the portal. The relevant settings are:

- **Captive Portal → SMS Portal Settings** and **WhatsApp Portal** → *Email permission*.
- **Retail → Store &amp; QR Registration** → *Show the commercial-message consent box*.

> If your WhatsApp opt-in count is higher than SMS, sending over WhatsApp is both cheaper and gets better open rates.

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## 4. Export

You can download the list as **XLSX**, **PDF** or **CSV**.

<div class="alert-box" id="bkmrk-data-protection-warn">**Data-protection warning (also shown on screen):** this pool is your own explicitly consented guest data and the report may contain personal data. Process and store it in line with data-protection law.</div>---

## The other report tabs

The same screen lets you switch to the other report types: **Campaign Performance**, **Guests Who Clicked**, **Return Report**, **Guest Lifetime Value**, **Menu Views**, **Product Performance**, **Survey Results Summary**, **Table Calls**, **Hotel Requests**, **Fault Analysis** and **General Summary (Manager Report)**.

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> **Related pages:** **Bumerang → Bumerang Reports**, **Campaigns**, **Bulk Sending**.