Summary

The Marketing Command Centre is Bumerang's one-page summary : did guests come in, did campaigns go out, were they clicked, did anyone return. This is the screen to open in the weekly meeting. 
 
 How do I open this screen? From the left menu, go to Bumerang → ANALYTICS → Summary . The Command centre button on the Dashboard brings you here too. 
 
 
 Switch the period with the 7d / 30d buttons at the top. 
 
 1. The Guest Cycle 
 Shows the marketing funnel in a single strip, with a count and a conversion rate against the previous step at each stage: 
 guests arrived → campaigns sent → clicked → viewed the menu → returned → estimated revenue 
 
 How to read it: whichever step the conversion collapses at is where the problem is. High sends with low clicks means a weak message; high clicks with no returns means the offer is not attractive enough. Click a step to open the matching report. 
 
 
 2. Summary cards 
 Each card shows the period's value and the change against the previous period (▲/▼): 
 
 Unique guests 
 Campaign sends 
 Returns (and the rate) 
 Estimated revenue 
 Menu views 
 Survey responses (and the rate) 
 
 
 3. Charts and breakdowns 
 
 Menu View Trend: how menu views moved over the period. The Detailed report link takes you deeper. 
 SOURCE BREAKDOWN: which channel guests came from. 
 CHANNEL (CAMPAIGN): the SMS / WhatsApp split of your campaigns. 
 Most Popular Products: the most-viewed items on the menu; the Report button opens the product performance report. 
 
 
 4. Campaigns 
 Lists the period's campaigns with the sends · returns · revenue triple, so you can see at a glance which scenario is working. 
 
 5. Voice of the Guest 
 Shows the average score and response count from surveys along with recent guest comments; under each comment you see which survey it came from and when. 
 
 When the average drops, look for the reason in the comment text — the number tells you there is a problem, the comments tell you what it is. 
 
 
 
 Related pages: Bumerang → Bumerang Reports , Campaigns , Guest 360° , Surveys .