Automation

Retail Automation is the rule engine that sends automatic SMS, coupons and campaigns when data is collected . You set it up once and the system then acts on its own — on a birthday, on a wheel prize, or when a customer drifts away. 
 
 How do I open this screen? From the left menu, go to Bumerang → Retail → Automation . 
 
 
 The sent and scheduled counts appear at the top. 
 
 How it works 
 
 Real-time triggers (new registration, wheel) fire immediately ; birthday and win-back rules run automatically every day . Messages enter a queue and leave through the existing delivery engine. They are rescheduled around quiet hours and never sent to people without consent. 
 
 
 New rule 
 1. Definition and trigger 
 
 Rule name: a name identifying the rule. 
 Trigger: when the rule fires:
 
 New registration — when a guest submits the form. 
 Won a wheel prize — when the spin-to-win produces a prize. 
 Did not win on the wheel — when the wheel lands on "try again" (a consolation message). 
 Loyalty visit threshold — when a certain visit count is reached. 
 Birthday — on the member's birthday (automatic/daily). 
 Win-back — to members who have not visited in a long time (automatic/daily). 
 
 
 
 2. Audience conditions 
 
 Gender: All / Female / Male. 
 Language: the customer's language. 
 Min. visits: the minimum number of visits required. 
 Visit threshold (which visit): for the loyalty trigger, which visit fires the rule. 
 Days without a visit: for the win-back trigger, the inactivity period. 
 
 3. Action 
 
 Action: Send SMS only or Give coupon + send SMS . 
 Coupon to give: which coupon, if one is given (chosen from those defined on the Coupons & Wheel screen). 
 SMS message: the text to send. 
 Link (optional): a survey, campaign or menu link. 
 
 4. Timing and limits 
 
 Delay (min): how many minutes after the trigger the message goes out. A few minutes' delay on a new registration means the message arrives while the customer is still in the store. 
 Frequency (days): how often at most this rule may apply to the same customer. Always set this so you do not overwhelm people. 
 Quiet start / Quiet end: the hours during which nothing is sent (overnight, for example). Messages falling in this window are postponed. 
 Send only to those with marketing consent · GDPR/KVKK: blocks sending to customers without consent. We recommend keeping it on. 
 Rule active: publishes or pauses the rule. 
 
 Save Rule stores it; Cancel closes the form. 
 
 Rules and Recent activity 
 Defined rules appear in the list above; with none defined it reads "No rules yet." The Recent activity table shows what has been sent, with RULE , PHONE , STATUS and TIME columns. 
 
 
 Related pages: Retail → Segments , Coupons & Wheel , Retail Reports , Settings → SMS Settings .