Coupons & Wheel

Coupons & Wheel lets you create discount coupons redeemed at the till and show a spin-to-win wheel after the registration form. Because you reward completing the form, the completion rate rises noticeably. 
 
 How do I open this screen? From the left menu, go to Bumerang → Retail → Coupons & Wheel . 
 
 
 
 1. Coupons 
 When defining a new coupon you fill in: 
 
 Title: the coupon's name (for example "15% Discount" ). 
 Type: % Discount , ₺ Discount , Gift/Sample or Buy X Pay Y . 
 Value: the percentage or amount, depending on the type. 
 Distribution: how the coupon reaches the customer:
 
 After form — given to everyone who completes the registration form. 
 Wheel prize — given only to wheel winners. 
 Manual — you hand it out yourself. 
 
 
 Condition: the terms of use (for example "on purchases of 500₺ and over" ). Write it clearly so there is no dispute at the till. 
 End: the coupon's expiry date. 
 
 Add saves it. The list columns are: TITLE , TYPE , VALUE , DISTRIBUTION , GENERATED/USED and STATUS . Use Edit to change a coupon and the Active switch to pause it without removing it. 
 
 The GENERATED/USED column shows the campaign's real effect. A coupon generated often but redeemed rarely is either too weak or has a condition that is too demanding. 
 
 
 2. Spin-to-Win Wheel 
 
 Title: the text shown above the wheel. 
 Daily allowance: how many times a customer may spin per day. 
 Win rate: the wheel's overall winning percentage, set with a slider (for example 70%). 
 Wheel active (appears after the form): publishes the wheel; it opens once the customer submits the form. 
 
 Segments 
 Four fields are defined for each wheel segment: 
 
 Label: the text on the segment. 
 Colour: the segment's colour. 
 Prize: No prize or one of your defined coupons. If a prize is selected, a coupon code is generated for the winner. 
 Weight: the segment's chance of winning. The greater the weight, the more likely the wheel lands there. 
 
 Use + Add segment for a new segment and Save Wheel to store your changes. 
 
 Balancing the wheel: give "no prize" segments too much weight and customers leave disappointed; put a prize on every segment and the campaign cost runs away from you. Weight small prizes heavily and the big prize lightly. 
 
 
 
 Related pages: Retail → Till / Coupon Validation (where the coupon is redeemed), Store & QR Registration , Retail Reports .