Retail Reports

What is it for? 
 Retail Reports shows everything the store page collected on one screen: how many sign-ups came, how often the wheel was spun, how many coupons were issued and used, loyal customers, open requests and the sign-up list itself. You can filter the list and export it. 

 The subtitle under the screen title reads "Store name · all collected data on one screen". 

 When to use it 
 
 When you want to see how many sign-ups and coupon redemptions a campaign brought. 
 To compare which QR point brings more sign-ups. 
 To take the (masked) sign-up list into Excel. 
 

 Before you start 
 
 The screen and the exported file show names, phones and e-mails masked for KVKK. Full details cannot be taken from this screen. 
 

 Step by step 
 
 Open Retail > Reports in the left menu. Eight indicator boxes are at the top (table below). Download records at the top right downloads the records as a CSV file; Store returns to the store screen.
 
 Look at the charts: Last 30 days: daily records and Gender distribution (Female, Male, Other/Unspecified).
 
 Hourly intensity (sign-up time) shows at which hour of the day sign-ups arrive; Wheel prize distribution shows how often each slice came up.
 
 Sign-up source (QR point type) shows which QR type the sign-ups came from (storefront, entrance, checkout, general); Consent & coupon usage shows the marketing consent rate (Opted in / Not opted in) and coupon usage rate (Used / Pending); Most loyal customers lists the 8 most frequent customers with Customer, Phone and Visits columns.
 
 At the bottom is the Collected Records list. Set Gender , Age ≥ , Age ≤ , Start , End , Source and ETK and press Filter . To download the filtered list press CSV (filtered) . Clear removes all filters.
 
 

 Indicator boxes 
 
 Box What it counts 
 
 Total records All form sign-ups. Below: "This month X · today Y". 
 Last 7 days New records this week. 
 Wheel spins Total spins. Below: share that won a prize. 
 Prizes won Below: "prizes from the wheel". Spins that created a coupon code (prize slices without a coupon, such as "Hediye Cup", are not counted). 
 Coupons generated Codes issued from all coupons. Below: number used and share. 
 Loyalty members Distinct customers signed up with a phone. Below: "X returning". 
 Open requests Fitting room/aisle requests waiting or in progress. Below: "X requests in total". 
 Active QR points Number of defined QR points (below: "aisle/fitting room/entrance"). 
 
 

 Record list and filters 
 
 Field / Column What it does Example 
 
 Gender All , Female , Male , Other . Female 
 Age ≥ / Age ≤ Age range for records with a date of birth. Records without one are left out by the age filter. 18 / 35 
 Start / End Sign-up date range. 01.09.2026 
 Source The QR type the sign-up came from (vitrin, giris, kasa, genel as stored). General: came through the store link without a QR point. vitrin 
 ETK All , Opted in , No : commercial message consent. Opted in 
 ETK column (list) Green tick: the customer gave commercial message consent. If the consent was verified with the code sent to the customer's phone, a Verified badge sits next to the tick; hovering over it shows the channel the code went through ( whatsapp or sms ) and the verification time. A green tick without the badge is consent taken without a code before 26 September 2026. A dash: no consent. Verified 
 Full name , Phone , E-mail Masked details. Ay*** Yı*** 
 Age , Date Age and sign-up date and time. 
 Number in the list title Records matching the filter. At most 500 are shown; above that, "Showing the first 500 records; download the CSV for all of them." appears. 
 
 

 The downloaded file 
 Download records and CSV (filtered) give a CSV file Excel can open. Columns: First name, Last name, Phone, E-mail, Birth date, Age, Gender, KVKK, ETK, Source, Language, Date. Name, phone and e-mail are masked. The Verified information is not in the CSV; it only shows in the on-screen list. Download records also applies the filters on the screen; with no filter it downloads everything. 

 Messages you may see 
 
 Message Meaning 
 
 No records found No record matches the filter; remove filters with Clear . 
 No loyalty members yet No sign-up with a phone yet. 
 Showing the first 500 records; download the CSV for all of them. The list was shortened; download the CSV for all. 
 
 

 Frequently asked questions 
 I cannot see the Verified badge. The badge is currently drawn in white text on a light background, so it may not be visible. Hover over the empty space right of the green tick in the ETK cell to see the channel and date. This is a display fault; it does not affect how the consent is recorded. 
 A customer who ticked the consent box shows as not opted in. The customer continued without entering the verification code sent to their phone; in that case the sign-up is saved but the consent is not. Details: The Store Page Your Customers See . 
 Can I get full phone numbers? No. For KVKK this screen and file give masked data. To message consenting customers use Segments or Automation ; the numbers stay inside the system. 
 The same person appears several times. Each form sign-up is a separate row. If the same number signed up more than once, each shows; in loyalty it counts as one person. 
 The charts look empty. With no sign-ups in the period, a chart shows a flat line or an empty ring. 

 Related pages 
 
 Segments 
 Store & QR Registration 
 Coupons & Wheel