Guest 360°

Guest 360° combines each guest's Wi-Fi visits, survey score and RFM segment into a single profile. You see who is loyal and who is drifting away, and can build a campaign for that group directly.

How do I open this screen? From the left menu, go to Bumerang → ANALYTICS → Guest 360°.

Guest 360° screen

The heading shows the total guest count and how many gave marketing consent.

1. Segment cards

Guests are split into six groups by visit frequency and recency. Each card shows the guest count, the group's definition and the recommended action:

Champions: frequent visitors with a recent visit — your most valuable guests. VIP thank-you / special reward.
Loyal: regular visitors. Strengthen the bond with a surprise discount.
New: guests you have just met. Welcome plus a second-visit coupon.
At risk: used to come often, now drifting away. Win them back immediately with an attractive offer.
Dormant: has not been in for a while. Reminder plus a discount.
Lost: gone for a long time. A strong win-back campaign.

The Build campaign (N) button under each card creates a campaign for the N opted-in guests in that segment.

Why two different numbers? The number on the card is the total guests in the segment; the number on the button is the opted-in guests who can actually be messaged. The difference is guests who have not given consent.

2. Useroam AI · Loyalty Advisor

The Get AI suggestion button looks at your segment split and prioritises which group to touch first, and with which campaign — win back the lost, reward the loyal.

3. Guest Profiles

Use the selector at the top to filter the list by segment (each shows its guest count). The Search by name or phone box finds an individual guest.

Table columns:

GUEST: the guest's name (masked for data protection).
PHONE: the phone number (masked).
VISITS: total number of visits.
LAST: days since the last visit.
SURVEY: the guest's survey score (for example ★ 7.0). Empty means they have never completed one.
LANGUAGE: the guest's language — it tells you which language to write the campaign in.
SEGMENT: the group they fall into.
CONSENT: whether they gave marketing consent.