Opted-in Guests

Opted-in Guests shows the pool of guests who gave marketing consent on the captive portal. This is the audience your Bumerang campaigns can reach — if this pool does not grow, neither do your campaigns.

How do I open this screen? From the left menu, go to Bumerang → AUDIENCE & AI → Opted-in Guests. (It is the same as the Opted-in Guests tab on the Reports screen.)

Opted-in Guests screen

1. Filters

Start / End: the date range, also selectable with the 7d, 30d, 90d shortcuts.
Channel: All, WhatsApp or SMS.
Apply runs the filter; Clear resets it.

2. Counter cards

Total opted-in guests
WhatsApp opted in
SMS opted in
New in the last 7 days — how fast the pool is growing.

An important distinction: the counter cards show the all-time opted-in pool, while the list below shows new records within the selected date range. The two numbers therefore do not match — that is not a bug.

3. Growing the pool

The pool only grows if the consent box is shown on the portal. The relevant settings are:

Captive Portal → SMS Portal Settings and WhatsApp Portal → Email permission.
Retail → Store & QR Registration → Show the commercial-message consent box.

If your WhatsApp opt-in count is higher than SMS, sending over WhatsApp is both cheaper and gets better open rates.

4. Export

You can download the list as XLSX, PDF or CSV.

Data-protection warning (also shown on screen): this pool is your own explicitly consented guest data and the report may contain personal data. Process and store it in line with data-protection law.

The other report tabs

The same screen lets you switch to the other report types: Campaign Performance, Guests Who Clicked, Return Report, Guest Lifetime Value, Menu Views, Product Performance, Survey Results Summary, Table Calls, Hotel Requests, Fault Analysis and General Summary (Manager Report).