Bulk Sending

What is it for?

Bulk Delivery (Bulk Send in the menu) lets you send a one-off announcement to your guests by SMS or WhatsApp (for example a power outage, pool maintenance, a new menu). The difference from campaigns: a campaign runs by itself off a condition; a bulk send goes once, at the moment you choose, to the audience you choose. The delivery report after sending is in the same menu.

When do you use it?

When you must tell the guests at your venue about something urgent (outage, maintenance, evacuation drill).
When you want to announce an event or opening to all your registered guests.
When you check how many people an announcement reached.

Before you start

Marketing messages (discounts, promotions) may only go to guests who gave explicit consent (IYS and KVKK). Service announcements (outage, maintenance) can go to everyone.
A bulk send cannot be undone. Before starting, use Test send to send the message to your own phone and check it.

Step by step: send an announcement

In the left menu, under Bumerang, open the CAMPAIGN heading and click Bulk Send. The Bulk Delivery Report opens. If there are no sends yet it says "No bulk deliveries yet". Press New Bulk Delivery at the top right (or Send the First Bulk Delivery in the middle).
Type a name for the announcement in Title (optional) (example: Power Outage Notice); it only shows in the report. Type the text for guests in Message (up to 600 characters).
Check that your business name is right in Brand (shown in the WhatsApp template) and choose the WhatsApp language (Türkçe, English, Deutsch, Русский, العربية, Українська, فارسی). On SMS the text goes as is; on WhatsApp it is placed into the approved useroam_duyuru template: "Dear guest, Brand would like to inform you: [your message] Have a nice day."
On the right, choose the Audience and Channel. Audience: Active guests (shown as "Currently / live records": guests whose Wi-Fi registration is valid right now, for example hotel guests in house) or All history (shown as "Everyone registered on this NAS": every guest who has ever registered on this device). Channel: Smart (WhatsApp for WhatsApp registrations, SMS for SMS registrations), SMS only or WhatsApp only.
Choose the Message Type: Announcement (service and information, to everyone) or Marketing (consented guests only). When you pick Marketing, the warning "Marketing messages may only be sent to guests who gave explicit consent (IYS/KVKK). Service announcements (outage, maintenance) are out of that scope." appears and the recipient count drops.
Check the estimated recipients and the SMS / WhatsApp split in the black box. After changing your choices, press Calculate for an up-to-date number.
Choose the Send time: Send now or Schedule for later. If you schedule, pick a date and time in the box that opens; a past time cannot be chosen.
In the Test send card below, type your own mobile number (example: 5321234567) and press Send test. The exact same message goes only to you; "Test sent to …." appears. Check the message on your phone.
If everything is right, press Start Delivery and confirm "Start the delivery? Estimated recipients: …". The screen shows "Delivery queued: … recipients (… SMS, … WhatsApp). The engine will send it within a few minutes." or, if you scheduled, "Scheduled to be sent on …".

Recent Deliveries list

Below the form, the last 15 sends are listed: Title, Type, Recipients, Sent (and the failed count, if any), Status, Date. Status values: Scheduled, Ready, Sending, Completed, Cancelled.

To stop a scheduled send, press Cancel and confirm "Cancel this scheduled send?". If it has already started you see "Could not cancel: the send may have already started, or the record was not found."
To send the same message again, press Send again. You are asked "This message will be sent again to the CURRENT list of … people. Continue?"; the recipient list is recalculated from the current audience.

Bulk Delivery Report

After the first send, the report screen fills up:

Section	What it shows
Summary boxes	Total Deliveries (recipients), Sent (and failed), channel split, Delivery Rate (delivered).
Charts	Channel Split and Recent Deliveries (recipients/sent).
Deliveries table	Title, Type (Announcement / Marketing), Audience (Active / All history), Recipients, Status (Ready, Sending, Completed, Cancelled), Date and a Details button. When empty it says "No deliveries yet."
Details screen	The MESSAGE text and Brand of the selected send; Total Recipients, Sent, Not Delivered, SMS (carrier) boxes; Delivery Status and Delivery Result charts. All Reports takes you back to the list.
Recipients list	The first 1000 recipients ("+ (first 1000)"): Phone, Channel, Status, Delivered, Sent at, Delivery Time. Search a number with Search phone.... Delivery values: Read, Delivered, Not delivered, Failed, Pending.
Refresh SMS Delivery	Asks the carrier again for SMS delivery information. The button shows "Querying...", then "Updated", or "Error" / "Try again" if it fails.

Other texts on the screen

Where	Text
Subtitle	The device address and "bulk SMS / WhatsApp announcement to guests". The path at the top (Home, Marketing, Bumerang) takes you back; Back returns to the Campaigns screen.
Empty report	"Send your first bulk announcement to your guests over SMS or WhatsApp. Once you do, all statistics, charts and the delivery report will appear here."
Grey examples	Title: "e.g. Power Outage Notice"; Message: "e.g. There will be a planned power outage tonight between 23:00 and 01:00."
Note under the message	"This text is sent as is over SMS. On WhatsApp it is placed into the approved useroam_duyuru template:" and an example of the template.
Option descriptions	Smart: "By registration type (WP -> WhatsApp, SMS -> SMS)". Announcement: "Service/information, to everyone". Marketing: "Consented only (EmailingPermission)", that is, guests who gave commercial message consent.
Test card	"Before the bulk send, send the exact same message to your own number."
Confirmation window	If the recipients were not calculated it shows "(not calculated)"; press Calculate and try again. After you confirm, the button shows "Queueing…".

Messages you may see

Message	What to do
"The message cannot be empty." / "Please enter the message text first."	Fill in the message box.
"No valid mobile number was found for these criteria."	Switch the audience to All history or the type to Announcement; the chosen audience has no numbers.
"A pending send already exists for the same message."	The same announcement is already queued; check the pending send in the list.
"You cannot pick a past date. Please enter a future date and time." / "The scheduled send time is invalid."	Choose a future date and time.
"Invalid number. It must be 10 digits and start with 5 (example: 5321234567)."	Type the test number as 10 digits.
"Test send failed: …"	Read the reason; check the number and text and try again.
"Send #… has been queued again. Recipients: … (… SMS / … WhatsApp)."	Send again was confirmed.
"Scheduled send has been cancelled."	Cancellation is done.
"Save error: …"	Refresh the page and try again.

Frequently asked questions

What is the difference between Active guests and All history?
Active guests are guests whose Wi-Fi registration is valid right now (for example hotel guests in house, or guests whose Wi-Fi access has not expired). They do not need to be connected at that moment. All history is everyone who has ever registered on this device.

Why did the estimated recipients drop when I chose Marketing?
Marketing messages only go to guests who gave commercial message consent. Guests without consent are removed from the list.

I started the delivery. When do the messages go out?
The send is queued and goes out within a few minutes. You can follow it in the Recent Deliveries list and in the report.

Why does my WhatsApp message start with "Dear guest"?
Bulk WhatsApp messages go through an approved template; your text is placed in the middle of it. On SMS the text goes as is.