Bumerang Reports

Bumerang Reports

What is whereit for?

The Reports screen brings all of your venue's marketing data comestogether together:in filterone it,place: viewcampaigns, it,returning guests, menu, surveys, table calls, hotel requests and the consented guest pool. You pick a date range, see the table on screen and download it.it as XLSX, PDF Thereor CSV.

When do you use it?

• At the end of the month, when your boss or partner asks "what did Bumerang bring in this month?" (Executive Summary).
• When you want to see which campaign actually brought guests back (Campaign Performance, Return Report).
• When you want to know which menu item is never opened, or which table calls the waiter most.
• When you want to check whether the same hotel room keeps having faults (Fault Analysis).

Before you start

• The screen shows the data of the device (venue) selected in the panel. If you have several venues, select the right device first.
• Campaign reports only fill up after at least one campaign has run. The menu, table and hotel tabs fill up when those modules are twelveset ready-madeup.
report

tabs

Step —by one for every question, from campaign performance to guest lifetime value.

How do Istep: open thisand screen?download Froma report

1. In the left menu, gounder Bumerang, open the ANALYTICS heading and click Reports. The screen first opens on the Executive Summary tab with the last 30 days.

   

2. Choose the report you want from the tabs at the top. The selected tab turns blue.

   

3. Set the date range: type dates into Start and End, or press one of the quick buttons 7g, 30g, 90g (last 7, 30 or 90 days; the buttons keep the Turkish "g" for "gün", day, in the English interface). Quick buttons count back from today and refresh the report at once.

   

4. If the report has its own filters (for example Campaign, Channel, Opened coupon menu), choose them and press Apply. Press Clear to Bumerangreset →the ANALYTICS → Reports.
   filters.

   

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   1. Report tabs

   • Campaign Performance — sends, clicks and returns per campaign.
   • Review the table. To get it as a file, press XLSX (Excel), PDF or CSV at the top right. The file uses the same filters as the screen.

     

   • Guest lists (Guests Who Clicked, —Return thoseReport, Guest Lifetime Value, Consented Guests) can be clicked row by row. Click a row.

     

   • A Guest Journey card opens above the table: every event from the guest's Wi-Fi registration to the campaign and the return visit, in date order. Press Close to close it.

     

Report tabs

There are 12 tabs. Under each tab title there is a short description and the selected date range.

Tab	What it shows	Columns	Extra filters
Campaign Performance	Delivery, receipt, click, return and estimated gain summary for each campaign.	Campaign, Status, Sent, WhatsApp, SMS, Clicks, Returns, Return %, Estimated Gain ₺	Campaign, Channel
Guests Who Clicked	Guests who clicked the button in a campaign link.message. This is your own consented guest data.	Phone, Campaign, Channel, Registration Type, Sent, Clicks	Campaign, Channel, Registration type
Return Report — guests	Guests who came back after a campaign.campaign (14 day window) and how long it took.	Phone, Campaign, Channel, Message Date, Return Date, Elapsed (hours), With Coupon	Campaign, Channel, Opened coupon menu, Registration type
Guest Lifetime Value	The —big picture per guest: how often they came, how they reacted to campaigns, their estimated total valuespend.	Phone, perRegistered, guest.Total Visits, Last Visit, Campaigns Received, Clicked, Returned, Estimated Total Spend ₺	Received a campaign
Menu Views	How andmany times your digital menu was opened, day by day.	Date, Views, QR, Wi-Fi, Campaign, Direct, Unique	Source (QR, Wi-Fi, Campaign, Direct), Language, Table
Product Performance	How —often digitaleach menuproduct's statistics.detail was opened, and guest ratings. Review the ones at zero.	Product, Category, Detail Opens, Rating ★, Responses	Category
Survey Results Summary — survey scores	Impressions and responses.completions per survey. For question level detail use the report and export on the Surveys screen.	Survey, Impressions, Completed, Completion %	None
Table Calls — restaurant/table	Waiter call and bill request records.	Date, Table, Type (Called a waiter / Requested the bill), Status (Answered / Pending)	Table
Hotel Requests	Housekeeping —and aextra breakdownrequests from the guest portal.	Date, Room, Type, Detail, Preferred Time, Status, Amount ₺, Note	None
Consented Guests	The pool of hotelguests modulewho requests.gave marketing consent. Details: Opted-in Guests.	Phone, —Registration theType, marketing-consentFull pool.Name, Registration Date, Last Login, Login Count, Overseas Consent	Channel
Fault Analysis	Fault —history theper distributionroom, recurring issues and an AI summary.	Room, Total Faults, Open, Last Fault, Avg. Resolution (min), Assessment	None
Executive Summary	A one page summary of fault requests. General Summary (Manager Report) — the whole cyclemarketing oncycle, onecompared page. with the previous 2.period.	Metric, FiltersThis Period, Previous Period, Change	None

Start /In EndHotel Requests dates, or, the 7dType /column can be Housekeeping, Extra, Late Checkout, Early Check-in, Fault or Room Service. 30dStatus /can be Pending, In progress, Completed or Cancelled. The 90dRegistration Type shortcuts.column Applyshows runswhere the filter;guest came from: Wi-Fi (SMS) or Hotel (PMS). ClearWith Coupon resetsshows it.Yes or No. Products without a category name show "Category #" and a number.

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3. GeneralExecutive Summary (Manager Report)

ThisA tabgreen gain card appears at the top of this tab: "Bumerang earned you an estimated ₺…", how many guests came back after a campaign in the period, and the change versus the previous period. The middle box shows the periodProven comparedcampaign againstimpact: the previousreturn onewith campaign. Therate, table has four columns:the METRICorganic return, rate, and how many times THISmore PERIODfrequent returns, PREVIOUSguests PERIOD,with CHANGE.a campaign make.

The table metrics measured are: uniqueUnique guests (Wi-Fi), Campaign deliveries, Campaign clicks, Returning guests, Return rate, Menu views, Coupon menu opens, Survey responses, Estimated gain (net). With enough data, three more rows are added: Return rate of guests with campaigns, Organic return rate (no campaign) and Campaign impact multiplier ("x more frequent returns"). The Change column shows increases in green and decreases in red; if the previous period is zero it shows NEW.

How is it calculated? It is calculatedalso

The definitions statedwritten on screen:

the

right
• Return:of the card: a return is a guest who received a campaign message reconnecting to Wi-Fi within 14 days.
days.
• Revenue:Gain is the number of returns ×times the average spendbill you entered onin the campaign,campaign; netfor ofcoupon returns the discount cost onis coupon-drivendeducted returns.
(net).
• OrganicThe comparison:organic comparison is the spontaneousrate visitat rate, over the same period, ofwhich guests registered before the periodperiod, who received no campaign.
campaign,

came