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Guest 360°

What is it for?

Guest 360° combines each guest's Wi-Fi visits, survey score and RFMbehaviour segmentgroup (segment) into aone singleprofile: profile"Wi-Fi visits + surveys + RFM segments merged into one profile". You see who is loyal and who is drifting away, and canset buildup the right campaign for that group. Segments are calculated automatically from how often and how recently the guest came.

When do you use it?

  • When you want to find guests who are drifting away (at risk) or have not come for a long time.
  • When you are thinking of a thank-you campaign for your most valuable guests (champions).
  • When you want to see how many times a guest came and their survey score.

Step by step

  1. In the left menu, under the ANALYTICS heading, click Guest 360°. Under the title you see the total number of guests and the number that are "marketing-opted-in". The Bumerang button at the top right goes back to the Campaigns screen.

    Guest 360 screen

  2. Read the six segment cards at the top; each shows the number of guests, a short description and a suggested campaign. To set up a campaign for a group, press the card's Create campaign button (the number in brackets is the consented guests in that group; with none, the button is disabled). The button opens the New Campaign screen, where you set up the campaign.

    Segment cards and Create campaign buttons

  3. If you do not know which group directly.

    to
    reach

    first, press HowGet doAI I open this screen?suggestion Fromin the leftUseroam menu,AI go· Loyalty Advisor card. The AI prioritises "which segment to Bumerangreach →first ANALYTICSand →with Guestwhich 360°.

    campaign"
    (while

    Guest 360° screen

    working

    The headingit shows the"Useroam totalAI is analyzing your guests…").

    Loyalty Advisor card and Get AI suggestion button

  4. To find a guest countin the Guest Profiles list, type in Search name or phone, choose All or a segment in the segment box and howpress manythe gavesearch marketingbutton. consent.

    Clear
    resets

    1.the Segmentsearch. cards

    The

    Guests are split into six groups by visit frequency and recency. Each cardlist shows the50 guestguests count,per thepage. group's

    Guest Profiles list, search and segment filter

    5. definition
and

Segments

therecommendedaction:

  • discount.

  • The

    SegmentWho?Suggested
    ChampionsFrequent
  • Champions: frequent visitors with a+ recent visitvisits. — yourYour most valuable guests. 
    		• VIP thank-youthanks / special reward.reward
    Loyal:Loyal regularRegular visitors. Strengthen the bond with a surprise discount.discount
    New:NewNewly guestsmet you have just met. guests.Welcome plus+ a second-2nd-visit coupon.coupon
    At risk:Risk usedUsed to comevisit often, now drifting away. Win them back immediatelynow with ana attractivetempting offer.offer
    Dormant:DormantHasn't has not beenvisited in for a while. Reminder plus+ adiscount
    Lost:Lost goneGone for a long time. A strongStrong win-back campaign.campaign

    List columns and messages

    givenfirst, and with which campaign
    ItemMeaning
    Guest / BuildPhoneName campaignand phone (N) buttonmasked under each card creates a campaign for the N opted-in guests in that segment.

    Why two different numbers? The number on the card is the total guests in the segment; the number on the button is the opted-in guests who can actually be messagedKVKK). The differenceeye isicon guestsshows whothe full value if you have notpermission.

    VisitsNumber consent.

    of distinct
    days

    2. Useroam AI · Loyalty Advisor

    The Get AI suggestion button looks at your segment split and prioritises which groupconnected to touchWi-Fi.

    Last — win back the lost, reward the loyal.

    3. Guest Profiles

    Use the selector at the top to filter the list by segment (each shows its guest count). The Search by name or phone box finds an individual guest.

    Table columns:

    • GUEST: the guest's name (masked for data protection).
    • PHONE: the phone number (masked).
    • VISITS: total number of visits.
    • LAST: days
    		Days since the last visit.connection
  • ("… days").
    • SURVEY:SurveyAverage satisfaction score (star badge). Empty (a dash) with no survey.
    Lang the/ Segment / ConsentThe guest's surveylanguage, segment badge and marketing consent (green tick: consented).
    Bottom note"Visits = number of distinct days connected to Wi-Fi · Last = most recent connection · Survey = average satisfaction score · Segment is automatic based on RFM."
    "No guest matches this filter."Reset the search with Clear.
    "No registered guests yet. Profiles build automatically as guests connect to the Wi-Fi and register."Just wait.
    AI messages"No guest data yet. Suggestions will appear as guests connect to the Wi-Fi.", "Useroam AI is currently unavailable, please try again shortly.", "Currently unavailable.", "Connection issue, please try again.": try again in a few minutes.

    Frequently asked questions

    Does Create campaign send to that segment?
    No. The button opens the New Campaign screen. Pick the recipe that fits the segment's suggestion (for example ★We 7.0).Missed EmptyYou meansfor theyDormant) haveand neverset completedup one.the campaign.

    Are my own staff in the list?
    Phone numbers on the Excluded Users list are not included.

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