Campaigns

Bumerang

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1. Headline figures

• Guests returned thanks to Bumerang:many guests who came back after receiving a campaign messageand (lastroughly 14how days)much revenue that brought.

  If you are setting up your first campaign, go straight to Creating your first campaign. This ispage thecovers module'sfollowing, realediting, measure of success.

• Estimated additional revenue: calculated as returns × average campaign spend − coupon cost. It is an estimate, not accounting data.
• Messages sent, Guests returned, Return ratepausing and Activedeleting campaigns.

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• When chart:you want to see how many messages wentyour outcampaigns sent and how many guests they brought back.
• When you want to change a guestcampaign's back.message, Thecoupon gapor betweensending hours.
• When you want to pause a campaign for a while (for example during renovation) or remove it completely.

Before you start

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  3. Return per campaign

  Ranks which scenario earned what. Each row showsof the campaign name, messages sent, returns, status (Active / Paused / Draft) and additional revenue.

  How to read it: the campaign that produces many returns from few messages is the most efficient — shift budget there. Pause a campaign that sends a lot and returns nothing; constant sending wears out your opted-in list.

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  4. New Campaign

  The New Campaign button sets up a trigger campaign: write your message, then add the coupon and the menu link. The campaign is tied to a condition and sends automatically when that condition is met.

  Typical scenarios (as in the demo account): Welcome, Loyalty, We Missed You 💜, Welcome Gift 🎁, 5th Visit = Free Coffee ☕, Happy Birthday 🎂, Weekend Brunch 🍳.

  Campaign states

  • Active: live — sends whenever the condition is met.
  • Paused: settings kept, but nothing is sent. Ideal for off-season campaigns.
  • Draft: not published yet.

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  Consent is required: campaign messagesCampaigns only go to guests who gave commercial-commercial message consent.consent Youat canWi-Fi seelogin. See how many you have on Opted-in Guests.

Step by step: read your opted-incampaign audienceresults

1. In the left menu, under Bumerang, open the CAMPAIGN heading and click Campaigns. The dark blue summary card at the top shows Guests brought back by Bumerang (last 14 days) and the Estimated extra revenue. The four boxes below: Messages sent, Returning guests, Return rate, Active campaigns.

   

2. In the Return per campaign list on the right, each campaign is a row: its name, how many Bumerangmessages went out, how many returns there were, a status badge (Active, Paused, Draft, Archive) and the extra revenue on the right. Click a row for details.

   

3. The campaign details screen opens. At the top: Returning guests (14 day window), Return rate (of deliveries), Avg. return time and Estimated gain; below: Deliveries, Delivered, Clicks, Returned, Failed and the list of the last 200 deliveries. To make changes press Edit at the top right; to go back press Back to list.

   

Step by step: edit, pause or delete a campaign

1. On the Edit Campaign screen you can change the Campaign name, the When? value and the Message to send. To pause the campaign, choose Paused in Status; to start it again choose Active (running). Draft and Archived send nothing either.

   

2. Under Advanced settings, enter the Average check amount (₺, for the gain estimate) (example: 350); the gain is calculated with this value. If you gave a coupon, use Link the coupon to the menu (applied to prices, opt.) to tie the discount to the menu: No discount, % percent or ₺ amount; scope Whole menu, Selected categories or Selected products; Expiry (empty = unlimited). To limit sending to certain hours and days, use Start time, End time and Days (leave empty = every day) (Mon, Tue, Wed, Thu, Fri, Sat, Sun).

   

3. Press Save; "Saved." appears at the top of the screen. Details opens the campaign details, Cancel leaves without saving. To remove the campaign completely, press the red Delete and confirm "Delete this campaign and all of its delivery records? This cannot be undone." To keep past reports, choose the Archived status instead of deleting.

   

Campaign types

Type	When does it go out?	Default
Welcome (Hoş Geldin)	A set number of minutes after a guest connects for the first time. Goes to each guest once. When you switch it on, only guests who came for the first time in the last 24 hours count; older guests do not get a mass message.	30 minutes
We Missed You (Seni Özledik)	When a guest has not visited for a set number of days. It does not go to guests who have been away for more than 180 days.	30 days
Loyalty (Sadakat)	When a guest visits for the set th time. Goes to each guest once.	5th visit

Fields on the screen

Field	Meaning
Estimated extra revenue	Returns times the campaign's average check, minus the coupon cost. The formula is written under the card.
Sends & returns chart	Last 6 weeks: weekly Sent and Returned. With no sends it says "No messages sent yet".
Return per campaign	"Which scenario earned how much?" Each row shows messages, returns, status and extra revenue.
"No campaigns yet"	Shown when there are no campaigns: "Set it up once and let guests return on their own. Pick a ready recipe, fill it in, and go live." Press Set up → on one of the recipe cards below it.
Details: Estimated gain	Calculated as "returns × average check"; the discount is deducted for coupon returns. If the average check is empty it says "For a gain estimate enter the average check amount".
Details table	Columns: Date, Phone (masked), Source (Wi-Fi or Hotel), Channel, Status, Delivery, Clicks, Returned. With no sends it says "No deliveries yet."
Status badges	Pending (queued), Sent, Failed, Clicked (the guest pressed the button), Returned (the guest came back within 14 days).
Delivery column	On WhatsApp Read, Delivered or Not delivered; on SMS Delivered or Not delivered. If the operator has not reported yet, the raw Turkish status (for example "gonderildi") is shown.
Custom URL warning	"With a custom URL the coupon cannot be linked to a menu: that menu is not your Useroam menu, so discount settings are not saved." If the button link is your own website, the discount settings are not used.
Scope selection	If the scope is Selected categories or Selected products, pick from the list ("Select if the scope is category/product (Cmd for multiple)"; Ctrl on Windows). Categories are marked "(category)". "Guests arriving from the campaign link see discounted prices on the menu (original struck through)."

Warnings when saving

Warning	What to do
"The campaign name cannot be empty."	Give the campaign a name.
"The business name is required in the message. Please add the |company| placeholder."	Press the Business name tag under the message; the sender must be clearly visible in a commercial message.
"The message uses |link|; fill in the Link field or remove |link| from the message."	Choose a menu in Button link, or delete the link tag from the message.
"You used |kupon| in the message but the coupon code is empty. Enter a coupon code or remove the |kupon| tag from the message."	Fill in Coupon code, or delete the tag.
"Error: …"	The save failed; read the message, refresh the page and try again.

Frequently asked questions

My campaign is active but no message went out.
There may be no consented guests (see Opted-in GuestsGuests), or you are outside the hour and day limits. Welcome page.