Menu Report

What is it for?

The Menu Report measures how well theyour digital menu is actually working:works: how many people opened it, how many orders and calls came out of it,in, which items getare looked at but notrarely ordered, and which items are ordered together.together, Noneand ofwhat thisguests iswrote. visibleThe header shows Menu Report with athe printedmenu menu.name and the selected period (Last 30 days).

How do I open this screen? PressClick Report (Rapor) inon the menu card under Restaurant → Menus list, or inReport at the top bar of the Menu Editor.

---

When

1.do PeriodI use it?

• Before reviewing menu prices and exportlayout.
• When deciding which item to promote or remove.
• When preparing a combo or "goes well with" suggestion.
• To read the feedback guests left on the welcome page.

Step by step

The

1. Choose the period selector at the top offersright: 7d, 30d andor 90d (days). Next to it you can download theThe report asis recalculated for that period. Excel/CSV, producedownloads a summary, PDF / printPrint output,opens ora jumpprint view, Editor goes back to the Menu Editor.

   

2. In the Menu Engineering table, check each item's class and apply the advice; click EditorGet AI advice. if you like.

   

---

3. Find combo opportunities in the Ordered Together table.

   

2.Summary Headlinecards figuresand charts

ratingsleft.

---

Card / chart	What it shows
Views:Views	How many timesoften the menu was opened, withopened; unique visitors underneath.below ("18 unique visitors").
Orders:Orders	Orders placed from thetables table.(table ordering); ordering off when disabled.
Revenue:Revenue	Value Totalof valuetable excludingorders cancellations.(excl. cancelled).
Calls:Calls	Waiter Total calls, split into waitercalls and bill requests.requests ("2 waiter · 1 bill").
Average rating:rating	Average If theproduct rating surveyand is enabled, the averagenumber of itemratings.
Daily trend	Views, orders and howrevenue manyper wereday.
Traffic source	Where guests 3.came Breakdowns Six breakdowns sit under the headline figures:from: daily trendDirect, traffic source (QR, captive portal, campaign), hour of dayQR, language, best sellersCampaign and the Wi-Fi login page.
tableHourly activity	Menu opens by hour.
Language	The language guests opened the menu in.
Table breakdown.	Views Theper table breakdown only fills in once(when table QRQRs codesare exist. used).
Best sellers	Product and quantity.

4. Menu engineeringEngineering

ThisFor iseach item the most valuable part of the report. Every item is plotted on a views × orders axis using the Kasavana–Smith matrix and falls into one of four classes:

• ⭐ Star: Looked at often, ordered often. Keep it, feature it.
• 🧩 Puzzle: Looked at often, rarely ordered. Review the price, description or photo.
• 🐎 Plough horse: Rarely seen, ordered often. Move it further up the menu.
• 🐕 Dog: Rarely seen, rarely ordered. Consider dropping it.

The table columns are Item,shows Views (detail opens), Orders, Conversion and Class & adviceAdvice. TheClasses classfollow the Kasavana-Smith method; the threshold is not fixed — it is the median of views and ordersorders. of your own menu, so classes redistribute themselves asAbove the menutable grows.you see how many items fall in each class.

UseroamAI·Menu

Class	Meaning	Advice
⭐ AdvisorStars	Many views, many orders.	Protect and highlight.
🧩 Puzzles	Many views, few orders.	Review price, description and photo.
🐎 Plowhorses	Low visibility, high sales.	Move it up the menu.
🐕 Dogs	Low interest, low sales.	Consider removing it from the menu.

Get AI advice readson the Useroam AI · Menu Advisor card analyses your menu throughwith the samethis matrix and produceswrites concrete, prioritised actions:advice which("Useroam itemAI tois feature,analyzing whoseyour pricemenu…"). toWith revisit,too whichlittle todata: remove."Not enough view/order data for meaningful advice yet."; if unavailable: "Useroam AI is unavailable right now, please try again shortly." or "Connection problem, please try again."

---

Other

5.sections

• Ordered togetherTogether

  Lists(cross-sell item/ pairscombo that appear in the same order, underopportunity): ItemProduct A, ItemProduct B, Together (how many times) and, Opportunity. The(Combo suggestion is usually a combomenu or a "goes well with" suggestion). placementWith no data yet it fills up as guests order 2 or more products in theone menuorder.

—
• Product theinterest cheapest(detail form of cross-selling there is.

  ---

  6. Item and reading behaviour

  The lower tables showopens): how often each item'product's detail view was opened,opened; items never opened are listed as Never viewed (consider promoting them or adding photos).

• Feedback & Suggestions: messages from the welcome page box (Date, From or Anonymous, Feedback); new ones have a new badge, cleared with Mark all as read. With none: "No feedback yet." The box is switched on and off in Menu Settings.

  

• Product dwell time: spenthow long guests stayed on a product's detail (Opens, People, Average, Longest, Total, Measured). Items viewed long but ordered rarely attract interest but something is missing.
• Showcase performance: how long each item was visible in the menulist and how often its detail was opened (peopleViews, averageAvg. look, longestDetail opens, totalConversion, measuredAssessment). AnAssessments: item"Seen whosebut detailnot opened: review photo, title and price", "Average interest: a richer description may help", "Strong interest: keep it near the top of the menu".

  

Search this list above the tables filters rows.

Frequently asked questions

Why are orders and revenue 0?

Table ordering is openedoff, or guests use the general QR instead of table QRs. Turn on Accept orders from the QR in Menu Settings and stick table QRs on the tables.

All items show as Dogs.

A new menu has little data; the threshold is a lotmedian, butso neverclasses orderedbecome ismeaningful nearly alwaysafter a pricefew orweeks. photoChoose problem.a longer period (90d).

---

Related pages:pages

Restaurant

Solution →
• Menu Editor, · Online Menu
• Operations Screen, Menu(Calls Studio.
  and

Orders)