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Till / Coupon Validation
Till / Coupon Validation is the screen where you check whether a customer's coupon code is valid and then redeem it. The cashier keeps this screen open. How do I open this screen? From the left menu, go to Bumerang → Retail → Till / Validate Coupon. Headli...
Retail Request Monitor
The Retail Request Monitor shows live customer requests raised inside the store. When a customer scans the code in a fitting room or an aisle and asks "do you have this in a 42?", the request lands here. How do I open this screen? From the left menu, go to Bu...
Segments
Smart Segments groups your store customers automatically using RFM analysis and lets you send an SMS to each group in one click. Instead of working out who should receive what and when, you send the offer that suits the group the system has identified. How do...
Retail Reports
Retail Reports shows all the data collected by the store module on one screen: how many registrations came in, which QR point is working, how many wheel prizes were handed out, whether the coupons were redeemed. The detailed customer list and CSV export live h...
Automation
Retail Automation is the rule engine that sends automatic SMS, coupons and campaigns when data is collected. You set it up once and the system then acts on its own — on a birthday, on a wheel prize, or when a customer drifts away. How do I open this screen? F...
Store Texts
Store Texts is where you edit every piece of text the customer sees, per language. From the form labels to the wheel messages, from the thank-you text to the fitting-room call prompts — it is all here. How do I open this screen? From the left menu, go to Bume...
Retail Studio
Retail Studio is where you change the visual design of the store page. As you adjust the settings on the left, the live preview on the right updates instantly. How do I open this screen? From the left menu, go to Bumerang → Retail → Studio. The Live page li...
Campaigns
Bumerang is the home of the automatic campaigns that bring your guests back. The logic is in the name: send it out, watch it come back. A campaign is tied to an event (first registration, fifth visit, birthday) and the message goes out by itself once the condi...
Events
Events lets you create event invitation pages opened by QR code: design one, turn it into a code, share it. It is the practical way to announce a concert, a brunch, an opening or a special evening to your guests. How do I open this screen? From the left menu,...
Bulk Sending
Bulk Sending lets you send a one-off announcement by SMS or WhatsApp to your guests. The difference from campaigns: a campaign runs automatically off a condition, while a bulk send goes to everyone at the moment you choose. How do I open this screen? From the...
Sending Calendar
The Sending Calendar shows, for every campaign and survey in your account, who the next run will reach, how many people, and through which channel. It answers the question "what happens if this runs now?" before anything is sent. How do I open this screen? Fr...
Opted-in Guests
Opted-in Guests shows the pool of guests who gave marketing consent on the captive portal. This is the audience your Bumerang campaigns can reach — if this pool does not grow, neither do your campaigns. How do I open this screen? From the left menu, go to Bum...
Summary
The Marketing Command Centre is Bumerang's one-page summary: did guests come in, did campaigns go out, were they clicked, did anyone return. This is the screen to open in the weekly meeting. How do I open this screen? From the left menu, go to Bumerang → ANAL...
Guest 360°
Guest 360° combines each guest's Wi-Fi visits, survey score and RFM segment into a single profile. You see who is loyal and who is drifting away, and can build a campaign for that group directly. How do I open this screen? From the left menu, go to Bumerang →...
Bumerang Reports
Bumerang Reports is where all your marketing data comes together: filter it, view it, download it. There are twelve ready-made report tabs — one for every question, from campaign performance to guest lifetime value. How do I open this screen? From the left me...
Staff
Business Staff manages the team working in your hotel and restaurant operation: add staff, assign roles and give them access to the mobile app (/m/). Request assignment and departmental permissions are set from this screen. How do I open this screen? From the...
Useroam AI · Autopilot
Useroam AI · Autopilot is the AI layer that watches your data continuously and does marketing work on your behalf. It reads survey responses, notices dormant guests, drafts the win-back message and puts it to you for approval. How do I open this screen? From ...
Hotel Studio
Hotel Studio is where you edit the design of the guest page directly on a live preview. Tap the text and type, drag rows by their handle, tap the cover or logo to replace them — no code required. How do I open this screen? From the left menu, go to Bumerang →...
Device Selection
The Device Selection screen lists the firewall / location records linked to your account. In multi-site businesses this is where you choose which location's panel you are working in; every setting you change applies to the selected device. How do I open this ...
SMS Portal Settings
The SMS Portal Settings screen is used to switch registration by mobile phone number on or off on the welcome screen. The guest enters their number, is verified by the confirmation SMS, and gets internet access. How do I open this screen? From the left menu, ...