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Dashboard (Home Screen)

The Dashboard is the home screen you land on after signing in. It gathers the live view of your business onto one page: how many guests are connected right now, what your campaigns are returning, who your guests are, and whether legal logging is healthy. The data refreshes automatically every 20 seconds.

How do I open this screen? It opens straight after you sign in. From anywhere else, choose Dashboard in the left menu.

Dashboard home screen

The top of the page shows your business name, today's date and the "Live — refreshes every 20 sec" indicator.

1. Live summary cards

The four cards in the top row show the current state:

  • Guests online now: the number of devices with an open session on your network. The fastest signal of how busy the venue is.
  • Sessions today: total sessions opened since the start of the day.
  • Unique guests this week: the number of distinct guests who connected this week (a returning guest counts once).
  • Median dwell (30d): the median — not the average — time guests stayed over the last 30 days. Using the median means one unusually long session cannot distort the figure.

2. Useroam AI · Autopilot

A summary of the AI layer. The card header shows the operating mode (ACTIVE · semi-automatic) and the number of suggestions awaiting approval.

Below it, Autopilot's recent actions are listed; each row is either Done or Pending approval — for example "noticed a rise in survey scores", "read 8 survey responses", "prepared a win-back for 66 dormant guests".

The Review suggestions button takes you to Bumerang → Useroam AI · Autopilot, where you approve or reject the pending actions.

What does semi-automatic mean? Autopilot performs the analysis and preparation itself, but waits for your approval before anything is sent to a guest.

3. Bumerang performance strip

Five summary figures for the marketing layer:

  • Active campaigns: how many campaigns are currently live.
  • Sends · 30d: messages sent to guests over the last 30 days.
  • Clicks · 30d: clicks on the links in those messages.
  • Returning guests: the number and share of guests who came back after a send.
  • Net revenue · 30d: the estimated net revenue attributed to campaigns.

The Bumerang loop

Shows the funnel from send to return: Sends → Clicks → Returns. The sentence underneath states the result plainly: "X out of every 100 sends brought a guest back to your business." The Command centre button opens the Bumerang summary page.

Top campaigns

Ranks the last 30 days' campaigns by returns, with campaign name, sends and returns on each row. This is where you see which offer actually works.

4. Visits and guest behaviour

  • Visit trend: a 30-day chart of unique visitors and sessions, with the period total below it.
  • New / returning guests: what share of your guests come back — the most direct measure of your loyalty work. The Detailed analytics button opens Analytics and Reports → Visit Analytics.
  • Hour × day heatmap: a heat map crossing the days of the week (Mon–Sun) with hours (0–21). Your busiest slot is named above it. Use it for staff planning and for choosing when to send campaigns.

5. Last 5 connections

Lists the five most recent guests to sign in, with their phone numbers masked (for example 55******62) and their status (Logged in). The All connections link opens the full list.

6. Guest profile

  • Registered guest count and the gender split (Male / Female / Not stated).
  • Where do they come from? The top 5 provinces of your registered guests, with counts.
  • Registration channel: how guests log in (SMS / WhatsApp) — it shows which portal module is actually being used.
  • 5651 live log stream: the real-time flow of logs from your device. If it reads "Log data could not be retrieved", check the syslog configuration on the firewall.
  • 5651 signing: the Pending, Signed and To be signed values (percentage and total quota, e.g. 0% · 10 GB) plus the Next signing countdown. If the quota is filling up, keep the 90% warning enabled under Settings → Notifications.
  • License: status (Active) and expiry date.
  • Device: the brand and address of the connected firewall (for example Sophos 10.255.255.1).
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